Director, Social Analytics

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, “always-entertaining” marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships.

About the role

We are seeking a Director, Social Analytics to lead our small but growing Analytics team. The Director, Social Analytics will work across our service lines to build a consistent, researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful, strategic recommendations and reports.

Responsibilities

• Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
• Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance
• Lead the development of reporting infrastructure and dashboards to monitor key KPIs
• Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights
• Work with clients to establish key campaign benchmarks and KPIs
• Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools
• Explore, vet and implement AI solutions into reporting services where relevant to scale
• Manage and mentor a team of social analysts with a focus on growth, learning, and development
• Guide a team of social analysts in their development of reports, ensuring quality and accuracy
• Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches
• Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients

Requirements

• 7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients
• Expert knowledge of how paid, earned, and owned channels work together
• Proven ability to tell impactful strategic stories informed by social metrics and other available data
• Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients
• Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.
• Able to synthesize complex data and findings into clear and concise insights
• Client-facing experience with a track record of building trusted client relationships
• Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders
• Proficient in document and deck presentation building using Google Suite and other tools
• Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)
• Strong leadership and collaboration skills, with experience leading cross-functional teams
• Ability to manage multiple projects and tight deadlines in a fast-paced environment
• Must be located in the greater Los Angeles area
• Applicants must reside in the United States and be authorized to work in the U.S.

Schedule

• Monday to Friday: 9am - 5pm PST

Pay

The salary range for this role is $135,000 - $150,000 per year and is based on experience, responsibilities of the position, subject matter expertise, and location.

Benefits

• DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs
• Employer paid life insurance
• A tax-advantaged health savings account (HSA)
• A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
• Paid family leave

Work/Life Balance

• Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
• DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays

DEI

• DEI specific training focused on preventing discrimination and harassment in the workplace
• Employee Resource Groups (ERGs) focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
• Generous donation match to non-profits of interest to our employees

Training

• Extensive onboarding that includes working with multiple departments to learn the DMM way
• Frequent trainings on the latest tools and trends and how to optimize them for our clients

Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role with no glass ceiling and opportunities to learn.