Director, Retina Marketing

Position Summary

The Director of Retina Marketing role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate brings recent experience and expertise in Retina Marketing and an intrinsic motivation to deeply understand Retina Specialist insights and experience. The Director of Retina Marketing will innovate with a purpose-driven mindset in all aspects of engagement with Retina Specialists and Retina Practices. They will seek, prioritize, and act on insights to develop Retina Marketing strategies and tactics. The Director of Retina Marketing will partner cross-functionally to translate complex science into a clear, compelling, and emotionally resonant brand narrative, ensuring consistency across all customer touchpoints while enabling effective execution across channels and the patient journey.

Principal Duties And Responsibilities Include The Following

• Develop end-to-end U.S. brand strategy, encompassing positioning, segmentation, targeting, and lifecycle planning
• Define the brand identity (core promise, tone, personality, visual direction) in partnership with agency and cross-functional stakeholders
• Lead development of core creative messaging and narrative architecture that translates novel MOA and clinical differentiation into compelling, customer-centric stories
• Ensure consistency of brand identity and messaging across retina, patient, and payer audiences
• Design a go-to-market engagement model for retina specialists from disease education through product availability
• Oversee a multi-channel retina specialist activation campaign, driving innovative messaging, and an original campaign and messaging development (disease state education and branded campaign)
• Be the subject matter expert on retina marketing, with deep understanding of retina practice dynamics (high-volume / throughput workflows)
• Partner cross-functionally to ensure brand identity and messaging translate effectively into patient journey programs, tools, and practice workflows

Qualification Requirements

• Requires a bachelor’s degree or other advanced degree
• Minimum 10 years of marketing experience
• Minimum last 5 years working on brand launch (retina preferred)
• Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
• Ability to thrive in ambiguity that can be present in a high-growth environment
• Exceptional professional communications and interpersonal/critical thinking skills necessary
• Prior experience with MLR/PRC submissions and process
• Desire to innovate and work in a fast-paced, energetic environment

Salary Range

$235,000 USD - $245,000 USD

Ocular Therapeutix is an Equal Opportunity Employer

and complies with all applicable federal, state, and local laws regarding nondiscrimination. Ocular Therapeutix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. For information on how Ocular Therapeutix collects, stores, and utilizes candidate information please see our privacy policy found at https://www.ocutx.com/privacy-policy/. For the Privacy Notice for California Job Applicants, please see CCPA Applicant Notice.