Director, Retail Media

About the Company

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

About the Role

The Media Director, Retail Media will be tasked with high-level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports to a S/VP, Media, and will work on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. This position requires coming into the NYC office upwards of three days a week.

Responsibilities

• Craft and execute marketing strategies to create effective traffic and sales across clients' portfolios impacting retail media growth.
• Lead the development and execution of an omnichannel retail media strategy, enabling seamless consumer purchasing across all digital touchpoints.
• Drive strategy, performance, and revenue growth across the complete retail media funnel, incorporating sponsored search/product ads with on-site display and off-site programmatic channels.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Work cross-functionally with finance, legal, and creative teams to ensure business goals are met and executed for best-in-class performance.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Forge new relationships with clients and maintain accounts for the well-being of the immediate team and the larger agency.
• Oversee a team by providing leadership, mentorship, vision, and growth opportunities while fostering a positive work environment.

Requirements

• A minimum of 8+ years of industry experience working in a platform with a proven track record of executing sophisticated, large-scale digital media programs that drove tangible business outcomes.
• Direct experience managing and overseeing $25M - $50M+ annual retail media spend.
• Proficiency in social platforms, with a focus on those with retail media audience and data integrations (Meta, Pinterest, TikTok, etc.).
• Experience with data analytics platforms for reporting and dashboarding (Tableau, Amazon Marketing Cloud, Snowflake), with a particular focus on leveraging retail media and digital shelf analytics and insights to inform strategies.
• Proficiency across large-scale media buying, including but not limited to:
  • Amazon Ads: AAC, Amazon DSP, Managed Service
  • Retail Media Platforms: Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ
• Knowledge of the core features of leading SaaS platforms such as Skai, Pacvue, CommerceIQ, etc.
• Fluency with analytics, attribution, and measurement systems such as Google Analytics, Amazon Marketing Cloud, Tableau, Stratum Luminate.
• Experience successfully navigating a portfolio of brands while maintaining strong relationships with stakeholders.

Benefits

• Employer-sponsored 401k with match
• Medical, dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and wellness benefits

Pay

Base Salary: $140,000 - $170,000 USD

Schedule

This position is currently designated as hybrid and requires coming into the NYC office upwards of three days a week.