Director, Regional Marketing Lead (West Region)

About the role

IDEAYA Biosciences is seeking a strategic Regional Marketing Lead (RML) to support the commercialization of darovasertib in metastatic uveal melanoma and future pipeline opportunities.

Responsibilities

• Build and maintain relationships with key academic and community thought leaders.
• Gather and communicate actionable marketplace insights to cross-functional teams.
• Identify emerging trends, stakeholders, and opportunities to strengthen IDEAYA's presence in oncology.
• Support launch planning and execution through regional strategic plans aligned with commercialization objectives.
• Provide insights to inform segmentation, targeting, messaging, and account planning.
• Partner cross-functionally to support launch readiness activities.
• Support speaker development, advisory boards, peer-to-peer education, and regional marketing programs.
• Support congress planning, stakeholder engagement, and insight generation.
• Manage vendors and budgets to ensure efficient execution.
• Partner with Medical Affairs, Value & Access, Sales, Training, and Commercial Operations.
• Ensure compliant engagement aligned with company strategy.
• Contribute to stakeholder engagement best practices.
• Significant Travel within the U.S. a minimum of 50% (10 days per month or 6 weeks per quarter).

Requirements

• Bachelor's degree required; advanced degree preferred.
• 8+ years of biotech/pharma experience, preferably in oncology.
• Experience in marketing and sales or thought leader engagement.
• Rare oncology and launch experience preferred.
• Demonstrated ability to build relationships with oncology thought leaders and execute launch strategies.
• Strong communication, collaboration, and strategic thinking.
• Ability to travel extensively.

Qualifications

• Strategic thinking and execution.
• Cross-functional collaboration and influence.
• Scientific and commercial acumen.
• Patient-centered mindset.