Director, Recruiting Programs (Recruitment Marketing)

At Gartner, Inc. (NYSE: IT), we guide the leaders who shape the world through expert analysis and bold ideas, delivering actionable, objective insights to help enterprise leaders succeed with their mission-critical priorities. With over 20,000 associates globally, we support 13,000+ client enterprises across ~90 countries and territories.

About the role

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale. As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross-functionally in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

Responsibilities

• Employer Brand & Content Strategy
  • Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
  • Oversee end-to-end brand development and campaign execution across digital platforms
  • Build and manage a cohesive content strategy across LinkedIn, social channels, and campaign touchpoints
  • Maintain an integrated content and campaign calendar
  • Lead the recruitment awards strategy and external brand positioning
• Recruitment Advertising & Campaign Strategy
  • Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels
  • Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
  • Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
  • Own in-person and virtual hiring event strategy to support hiring demand
  • Standardize job posting templates to ensure brand consistency and optimize for search and conversion
• Digital Presence & Candidate Experience
  • Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness
  • Own career site strategy, including content optimization and user experience improvements
  • Lead Gartner’s talent community engagement strategy, including email campaigns and nurture journeys
  • Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed
• Analytics, Performance & Attribution
  • Own full-funnel performance analytics, including pipeline health, conversion rates, and ROI
  • Redefine and enforce tracking, attribution, and reporting standards across systems
  • Ensure ATS data integrity to support accurate source tracking and campaign attribution
  • Forecast budget needs based on hiring plans, historical performance, and market trends
  • Continuously optimize campaigns using data, insights, and market intelligence
• Partnership & Leadership
  • Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion
  • Collaborate with field recruiting teams to support localized hiring initiatives
  • Manage and oversee external vendors and recruitment marketing partners
  • Lead a high-performing recruitment marketing and employer branding team

Requirements

• 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
• Proven experience leading global or multi-market employer brand and recruitment marketing strategies
• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
• Hands-on experience with ATS, CRM platforms, and marketing analytics tools
• Demonstrated ability to translate data into actionable insights and business impact
• Experience managing vendors and cross-functional stakeholders
• Proven leadership experience, with strong strategic thinking and execution capabilities

Benefits

• World-class benefits and highly competitive compensation
• Disproportionate rewards for top performers
• Hybrid work environment with flexibility to work virtually or in-person
• Generous PTO and 401k match up to $7,200 per year
• Opportunity to purchase company stock at a discount
• Annual bonus plan based on company and individual performance, or role-based uncapped sales incentive plan

Pay

A reasonable estimate of the base salary range for this role is $120,000 USD - $167,000 USD. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.