Director, Public Relations & Content Management, Global
Vantage Data Centers · Sterling, VA · 3 wk ago
HybridMarketingFull-time
About the role
The Director of Public Relations will lead Vantage’s PR strategy, content development and social media channels. This hands-on role will lead all aspects of global PR and support the company’s regional (North America, EMEA and APAC) PR strategy and execution.
Responsibilities
- Develop global PR strategy; partner with PR agencies and regional marketing leads to implement and report on effectiveness.
- Create content calendar in collaboration with regional marketing leads and write original content to support the needs of the business (blog articles, award nominations, etc.).
- Supervise all social media channels; develop a roadmap and critical metrics to determine effectiveness.
- Develop annual PR plan to promote Vantage’s mission, brand and services; oversee corporate agency and support regions with PR strategies and execution.
- Supervise media and analyst relations; develop relationships with journalists and analysts to ensure Vantage’s story is reported on accurately and timely.
- Write and edit press releases, media kit and other external communications.
- Monitor media coverage, public sentiment and competitor PR strategies to advise and adjust strategy.
- Lead all aspects of PR metrics and reporting; share with leadership and key partners on a regular basis.
- Evaluate speaking opportunities to determine best fit and spokespersons; provide talking points and key messages for speakers.
- Partner with internal communications to ensure consistency of internal/external communications.
- Draft content and supervise external writers to write original copy and edit content from others.
- Handle additional duties as assigned by Management.
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism or equivalent experience required.
- 7-10 years of experience.
- Data center experience is strongly preferred but not required.
- Experience working in both agency and in-house environments.
- Proven success developing and driving PR strategies that deliver measurable business results in a high-growth company.
- Familiarity with digital and social media trends.
- Exceptional written and verbal communications skills.
- Strong leadership, communication and project management skills.
- Experience working in a matrixed global organization.
- Exhibit executive presence and confidence to regularly interact with leaders across the organization.
- Knowledge of Associated Press (AP) Style is highly desired.
- Travel required is expected to be 5 to 10%, generally traveling to other Vantage offices/data centers.
Benefits
- Medical, dental, and vision coverage.
- Life and AD&D.
- Short and long-term disability coverage.
- Paid time off.
- Employee assistance.
- Participation in a 401k program that includes company match.
- Many other additional voluntary benefits.
Salary Range
$165,000-175,000 Base + Bonus (this range is based on Colorado market data and may vary in other locations)