Jobs · Marketing · Virginia

Director, Public Relations & Content Management, Global

Vantage Data Centers · Sterling, VA · 3 wk ago
HybridMarketingFull-time

About the role

The Director of Public Relations will lead Vantage’s PR strategy, content development and social media channels. This hands-on role will lead all aspects of global PR and support the company’s regional (North America, EMEA and APAC) PR strategy and execution.

Responsibilities

  • Develop global PR strategy; partner with PR agencies and regional marketing leads to implement and report on effectiveness.
  • Create content calendar in collaboration with regional marketing leads and write original content to support the needs of the business (blog articles, award nominations, etc.).
  • Supervise all social media channels; develop a roadmap and critical metrics to determine effectiveness.
  • Develop annual PR plan to promote Vantage’s mission, brand and services; oversee corporate agency and support regions with PR strategies and execution.
  • Supervise media and analyst relations; develop relationships with journalists and analysts to ensure Vantage’s story is reported on accurately and timely.
  • Write and edit press releases, media kit and other external communications.
  • Monitor media coverage, public sentiment and competitor PR strategies to advise and adjust strategy.
  • Lead all aspects of PR metrics and reporting; share with leadership and key partners on a regular basis.
  • Evaluate speaking opportunities to determine best fit and spokespersons; provide talking points and key messages for speakers.
  • Partner with internal communications to ensure consistency of internal/external communications.
  • Draft content and supervise external writers to write original copy and edit content from others.
  • Handle additional duties as assigned by Management.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism or equivalent experience required.
  • 7-10 years of experience.
  • Data center experience is strongly preferred but not required.
  • Experience working in both agency and in-house environments.
  • Proven success developing and driving PR strategies that deliver measurable business results in a high-growth company.
  • Familiarity with digital and social media trends.
  • Exceptional written and verbal communications skills.
  • Strong leadership, communication and project management skills.
  • Experience working in a matrixed global organization.
  • Exhibit executive presence and confidence to regularly interact with leaders across the organization.
  • Knowledge of Associated Press (AP) Style is highly desired.
  • Travel required is expected to be 5 to 10%, generally traveling to other Vantage offices/data centers.

Benefits

  • Medical, dental, and vision coverage.
  • Life and AD&D.
  • Short and long-term disability coverage.
  • Paid time off.
  • Employee assistance.
  • Participation in a 401k program that includes company match.
  • Many other additional voluntary benefits.

Salary Range

$165,000-175,000 Base + Bonus (this range is based on Colorado market data and may vary in other locations)

Similar jobs