Director, Product Marketing PMLG (Marketing Team)

About the role

This is our Director of Product Marketing for Product-Led Growth opportunity for idea generators, planning geniuses, and natural-born analysts. As a Director of Product Marketing, you will play a pivotal role in ensuring we deliver on our strategy to position, price, and package, and ultimately convert and upsell new and existing Semrush users.

Go-to-Market (GTM) Strategy

• Align our GTM strategy for core product launches and marketing campaigns, integrating messaging across 10+ customer acquisition channels
• Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals
• Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance
• Design and implement pricing and product packaging strategy for virtually all DaaS offerings

Customer Storytelling & Market Insights

• Develop a robust customer storytelling strategy rooted in customer research, market trends, unique selling propositions (USPs), and behavioral insights
• Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends
• Competitive Intelligence and analysis that brings light to those human-to-human interactions that drive product adoption
• Transform customer and market insights into value propositions, messaging, and campaigns that not only resonate but also deliver new monthly recurring revenue (NMRR) across multiple audience segments, as well as expansion MRR

Demand Generation & Sales-Assisted Growth

• Partner with Demand Generation and Sales to craft a durable customer journey to identify customers who are most ripe to expand average checks and upgrade to our multiple core product offerings
• Commit to and deliver on shared pipeline goals with Demand Generation for net-new and upsell opportunities

Team Development & Collaboration

• Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence
• Partner with executive leadership to identify priorities and provide feedback loops to influence product roadmaps, ensuring market needs and opportunities are central to decision-making
• Foster a culture of high quality of hiring, for product Marketing Managers, Strategic Content Developers, pricing and packing teams, sales enablement, among others