Director, Product Marketing - FinOps

About the role

The Director of Product Marketing will lead product marketing strategy for Calero's SaaS Management business and future FinOps portfolio. This role will own positioning, messaging, category development, go-to-market strategy, sales enablement, analyst engagement, content strategy, and market intelligence for one of Calero's highest-growth strategic initiatives.

Opportunity

We are seeking a Director of Product Marketing to lead product marketing strategy for Calero's SaaS Management business and future FinOps portfolio. This role will own positioning, messaging, category development, go-to-market strategy, sales enablement, analyst engagement, content strategy, and market intelligence for one of Calero's highest-growth strategic initiatives.

Qualifications

• 5–10+ years of Product Marketing experience in B2B SaaS, FinOps, IT Management, Cloud, Security, Technology Operations, or related markets.
• Experience developing positioning, messaging, and GTM strategies for enterprise software solutions.
• Strong understanding of buyer journeys, personas, and Jobs-to-be-Done frameworks.
• Experience supporting sales enablement and product launches.
• Exceptional written and verbal communication skills.

Preferred Experience

• Experience in SaaS Management, FinOps, Cloud Management, Technology Expense Management, IT Operations, Procurement, or Governance-related markets.
• Experience working with analysts such as Gartner, Forrester, IDC, or ISG.
• Familiarity with SEO, AEO, GEO, semantic content strategies, and knowledge graph concepts.
• Experience supporting category creation or market repositioning initiatives.