Director, Product Marketing

About the Role

Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio. Lead Go-To-Market (GTM) planning for major launches and updates, working cross-functionally across Product, Sales, Marketing, and Enablement to ensure readiness across every touchpoint. Serve as the go-to expert on Tive’s buyers, influencers, and competitors—leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning, and GTM strategy.

• Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges.
• Partner with Global Marketing to inform campaign planning with strong messaging, customer insights, and solution-based value propositions, while enabling regional teams to adapt to local market needs.
• Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions.
• Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral.
• Manage and mentor the existing Senior Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns.
• Champion the growth of the Product Marketing function at Tive—helping to define processes, best practices, and ways of working to scale effectively.

Requirements

• 8+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology.
• Bachelor’s degree in business or marketing.
• Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries.
• Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging.
• Track record of supporting vertical-specific GTM motions.
• Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments.
• Excellent collaboration and stakeholder management skills.
• Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in.

Location: Boston preferred, Remote available (East Coast).

Benefits

• A chance to join what may very well turn out to be the most important company in your career.
• The autonomy and resources to build what you know how to build.
• Work with a committed global team that has each other’s back.
• Office-based or hybrid options—your choice.
• Competitive equity to ensure all employees have a sense of ownership in the long-term success of Tive’s growth.

Pay

$170,000–180,000 base salary. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.