Director, Product Marketing

Product Positioning & Messaging

Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment.

Pricing, Packaging & Go-to-Market

Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace.

Campaign Strategy

Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline.

Market & Competitive Intelligence

Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio.

Content & Thought Leadership

• Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear.

Sales Enablement

In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities.

AI & Innovation

• Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

Who You Are

• High-energy and driven: you bring momentum, optimism, and enthusiasm to everything you touch, and you thrive in a fast-paced, startup-mode environment.
• Dedicated and committed: you take real ownership from strategy through execution, work hard, and follow through to done, even when it is hard.
• Accountable: you own your outcomes, work diligently, measure your impact, and hold yourself to a high bar without needing to be asked.
• Insatiably curious, especially about AI: you actively explore new AI tools, agents, and techniques, ask sharp questions, and quickly turn what you learn into better ways of working.
• Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story.

What You’ll Need

• 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure.
• A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences.
• An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits.
• Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact.
• Stellar writing and interpersonal skills with a high attention to detail and an eye for quality.
• Highly creative energy, a drive for innovation, and a genuine passion for the craft.
• Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions.
• Experience launching products in a fast-growing or startup environment.
• Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience.

Success Looks Like (First 6-12 Months)

• You’ve become the go-to expert on your products and buyers, and the broader team relies on your understanding of the customer.
• You’ve shipped refreshed positioning and a messaging framework for your portfolio that sales and marketing use consistently.
• You’ve led at least one successful product launch, end to end, with measurable adoption and pipeline impact.
• Sales has enablement they actively use, and you can point to opportunities it helped advance.
• You’ve established a repeatable cadence for market and competitive intelligence that informs roadmap and GTM decisions.