Director, Product Marketing

About the role

StackAdapt is a remote-first company with openings across Canada and the United States. Reporting to the VP of Product Marketing, this leadership role will scale StackAdapt’s product marketing function, drive go-to-market motions, expand product adoption and retention, and educate clients and prospects on programmatic, martech concepts, and the StackAdapt platform. You will build, develop, and manage a world-class team of product marketers during a period of rapid growth.

Responsibilities

• Drive product marketing strategy in collaboration with product, revenue, marketing, and executive teams to create successful go-to-market motions.
• Own product messaging, positioning, value propositions, and differentiators to accelerate growth across verticals and regions.
• Accelerate AI adoption and enablement across the organization to expand product adoption and win share in each vertical.
• Build and operationalize GTM processes for new products, solutions, and features, enabling internal teams and driving external innovation narratives.
• Serve as a subject-matter expert on the programmatic industry, market trends, customer pain points, usage and buying behavior, and the partner ecosystem.
• Identify market opportunities and connect customer needs to StackAdapt’s product offerings.
• Partner with the VP of Product Marketing, CMO, and executive leadership to build category leadership and expand into adjacent markets.
• Provide input and strategy on product roadmap, strategy, and pricing based on market and customer research, industry analyst interactions, and competitive findings.
• Support the team in setting clear goals and key results, communicating them across the company, and sharing progress regularly.

Requirements

• Proven product marketing leadership experience having built and scaled world-class teams through creative strategies, strong partnerships, and engaging culture.
• Confidence in scaling launch processes and GTM motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
• Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, B2B, and marketing automation solutions.
• Domain expertise in building strong categories with compelling messaging, positioning, and data-driven storytelling.
• At least 7 years of experience in a people leadership role, with a performance-oriented culture.

Benefits

• Highly competitive salary
• Retirement/401K/Pension savings globally
• Competitive paid time off packages including birthday’s off
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books, etc.)
• Access to StackAdapt programmatic courses and certifications
• Generous parental leave program
• Friendly, welcoming, and supportive culture
• Social and team events

Pay

Canada Base Salary Band: $168,000 CAD – $231,000 CAD

USA Base Salary Band: $180,000 USD – $247,500 USD

The final compensation offer will be determined by factors including the candidate’s specific experience, technical skills, knowledge, abilities, relevant education, licensure, certifications, organizational needs, and budget alignment. Additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package may also be available depending on the role.