Director, Product Marketing

About the role

The Director of Product Marketing at ThoughtSpot is a critical force behind the company's mission to reimagine analytics with AI. This role sits at the intersection of product, sales, and go-to-market, translating ThoughtSpot's AI-driven analytics platform into compelling narratives that resonate with data leaders, business users, and enterprise buyers.

Responsibilities

• Own end-to-end product positioning and messaging for ThoughtSpot’s platform, including AI-native capabilities, ensuring clarity and differentiation across all buyer personas and market segments.
• Lead product launches by partnering cross-functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact - from GTM planning through execution.
• Shape the AI narrative: craft forward-looking messaging around ThoughtSpot’s AI and agentic analytics capabilities, helping enterprise buyers understand how AI is transforming the way their teams find and act on insights.
• Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real-time field enablement to keep sellers sharp against alternatives in a fast-moving market.
• Build and deliver sales enablement assets: including pitch decks, solution briefs, demos, ROI tools, and persona-specific content - to accelerate deal velocity and shorten sales cycles.
• Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels.
• Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot’s differentiated platform value.
• Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team.
• Mentor and grow a team of product marketers, establishing a high-performance culture of clear thinking, crisp writing, and customer obsession.

Requirements

• 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company.
• Fluency in the modern data analytics stack: you understand how organizations use tools like cloud data warehouses, BI platforms, and AI agents, and you speak the language of both data teams and business stakeholders.
• Proven AI and analytics storytelling ability: experience crafting messaging around AI-powered products, agentic workflows, or natural language interfaces in ways that resonate with both technical and non-technical audiences.
• Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption.
• Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field-ready materials.
• Exceptional written and verbal communication skills: you write clearly, speak confidently, and can tailor your message to business and data leaders.
• Experience marketing to data, analytics, or BI buyers - familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus.
• Hands-on sales enablement experience, including developing content and programs that directly support enterprise sales motions.
• Collaborative, cross-functional leadership style: you earn trust by being useful, direct, and reliable across product, sales, marketing, and executive teams.
• Curiosity and adaptability: you stay ahead of market shifts, embrace AI tools in your own workflow, and are energized by rapid product evolution.

Qualifications

• Hybrid Work at ThoughtSpot: Spotters are expected in-office 3 days per week to experience the energy of their local office.
• About ThoughtSpot: The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline.
• Mandatory And Required Skills For All ThoughtSpot Roles: Spotters are expected to demonstrate AI literacy and workflow integration to include the ability to: Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

Skills

• AI literacy and workflow integration to include the ability to: Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Benefits

ThoughtSpot offers a competitive compensation package, including a range of $217,952 - $311,360 USD per year, along with comprehensive benefits, flexible work arrangements, and opportunities for professional growth and development.

Pay

The Pay Range For This Role Is 217,952 - 311,360 USD per year

Schedule

Hybrid Work at ThoughtSpot: Spotters are expected in-office 3 days per week to experience the energy of their local office.