Director - Product Marketing

About the role

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. The Director, Product Marketing is responsible for leading all product marketing efforts for our Interior Solutions Group.

Responsibilities

The Director, Product Marketing will generate customer and market insights and create a short and long-term marketing strategy and marketing plan across the business unit’s full product portfolio. Key responsibilities include:

• Creating and executing an annual customer insight plan and leading a regular customer advisory board
• Leading a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy
• Defining and delivering a memorable customer experience across each phase of the customer journey
• Identifying and driving insights from key external and internal data and trends to strengthen business investments and marketing impact
• Creating the marketing strategy across an operating company to drive profitable growth
• Leading the definition of the commercial strategy, including commercial risk assessment, target customer segments, and sales channels
• Developing a relevant, credible, and unique value proposition to drive customer delight and profitable growth
• Overseeing the development of annual and multi-year marketing plans supporting product launches and lifecycle
• Coaching the cross-functional product team on the development of high-impact value propositions and launch strategies

Requirements

The ideal candidate will have a Bachelor’s degree in Marketing, Business, or a similar field, and 12+ years of related experience in product marketing, sales, product management, or a related field. B2B product marketing experience across the complete lifecycle is preferred.

• Ability to work and communicate with colleagues across operating companies and supporting functions
• Excellent oral and written communication skills and strong executive presence
• Strong analytical, decision-making, and problem-solving skills
• Ability to motivate and lead a team of direct reports and influence cross-functional teams
• Deep marketing expertise in customer, market, and business insights, marketing strategy, and product marketing

Benefits

At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits include:

• Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance
• Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing
• Time for You: Paid holidays, vacation time, and personal/sick days each year