Director, Product Marketing

About the Role

We are hiring a Director of Product Marketing to identify, package, and take to market the differentiated story that sets NetBrain apart in the emerging Agentic NetOps market. This role translates a deep, technically formidable product into a differentiated story and target use cases that economic buyers reach for, and that sellers can deliver consistently. You will partner with the VP / Head of Solutions Marketing, Product, Sales, and Engineering leadership to define how NetBrain is positioned, packaged, and brought to market across use cases and buyer types.

Responsibilities

• Competitive Differentiation & Positioning: Spotlight NetBrain's true differentiation, package it into a value architecture that maps to executive outcomes (CIOs, VPs of Infrastructure, and the operators they lead), and take that story to market without losing credibility with technical practitioners. Develop messaging frameworks for Sales, Marketing, and Field SE teams, and keep the differentiated narrative coherent across releases, use cases, and market shifts. Stay close to the competitive landscape to sharpen the story against real alternatives.
• Agentic NetOps Narrative: Lead the product-side narrative for how NetBrain shows up in the emerging Agentic NetOps category, including how we apply AI, how customers interact with our agents, and what the value architecture of an agentic platform looks like for infrastructure teams. Develop the message track connecting agentic capability to measurable operational value, fewer outages, faster mean time to resolution, and reduced toil for both economic and technical audiences. Partner with Analyst Relations to land this narrative with the analyst community.
• Use Case Discovery & Go-to-Market: Identify net-new, high-value use cases inside NetBrain’s product capabilities, build the business case for their market potential, and lead the go-to-market motion, including naming, positioning, proof points, packaging implications, enablement, and launch sequencing. Treat use-case discovery as a repeatable discipline to continually find new revenue paths.
• Marketecture and Launch: Partner with Solutions Marketing, Product, and Engineering to refine NetBrain’s product marketecture—the structure, naming, and packaging of the product portfolio. Lead the launch motion, including messaging, enablement assets, launch sequencing, and cross-functional alignment.
• Sales Tools: Lead the development of the sales toolkit, including the core pitch deck, discovery and qualification guides, ROI and business-case tools, and objection-handling material. Partner with GTM Enablement to set the enablement roadmap and ensure the toolkit stays current as positioning, use cases, and the competitive landscape evolve.
• Voice of Market: Build a strong, ongoing relationship with Product Management to ensure Solutions Marketing has a standing voice in roadmap conversations. Bring a unified Solutions Marketing perspective into roadmap planning, incorporating pricing, ICP work, competitive intelligence, and customer voice. Keep positioning and the roadmap aligned as both evolve.

Requirements

• 8+ years in Product Marketing, with at least 4 years leading platform or multi-product positioning in B2B enterprise software.
• Experience articulating genuine competitive differentiation in a crowded market and packaging it into a story that changes how buyers evaluate the category.
• Experience launching and positioning a product portfolio, including building narrative architecture to connect capability clusters to outcomes.
• Experience identifying and bringing a new, non-obvious use case to market inside an existing product—defining it, building the business case, and leading the launch.
• Experience leading a product marketecture redesign or significant repackaging effort.
• Ability to translate deeply technical capability into a value story for economic buyers while maintaining credibility with technical practitioners.
• Experience marketing to both technical buyers (engineers, IT operations) and business buyers (CIOs, VPs of Infrastructure).
• Competitive awareness—ability to read the market, factor it into positioning, and collaborate with field competitive enablement teams.
• Experience building a trusted, ongoing relationship with Product Management to bring a unified go-to-market point of view into roadmap planning.
• Experience building or leading the core sales enablement toolkit for a B2B software team (e.g., pitch decks, discovery guides, ROI tools).
• Experience managing, mentoring, or closely partnering with junior marketers.
• Analytically rigorous approach to positioning, iterating based on evidence rather than opinion.
• Comfort with ambiguity and a function being built around you.
• Low ego and high ownership, with the ability to drive alignment across Product, Sales, and Marketing without positional authority.

Nice to Have

• Experience marketing platforms with AI, agentic, or automation capabilities.
• Background in network management, observability, infrastructure automation, or adjacent technical infrastructure markets.
• Experience leading a major product launch or marketecture re-launch.
• Familiarity with the analyst landscape around network automation and observability.
• Bachelor's degree; MBA helpful but not required.

Physical Requirements

• Repetitive motion of wrists, hands, and fingers for using a computer.
• Sitting for extended periods, remaining in a stationary position.

Pay

For this role, the estimated base salary range is $190,000 - $200,000 plus bonus. The actual salary may vary based on market and individual qualifications objectively assessed during the interview process.

Benefits

Our comprehensive benefits package includes:

• 401k plan.
• Medical and dental coverage.
• Additional benefits as part of our Total Rewards philosophy (details available from your recruiter).