Director, Product Marketing

About the role

The Director of Product Marketing is responsible for defining and activating Landis+Gyr’s product and platform narrative, translating deep technical capability into clear customer value and commercial impact. This role ensures our portfolio is positioned with clarity, credibility, and relevance as utilities and critical infrastructure providers modernize their grids and operations. As Landis+Gyr expands its leadership position from hardware into platform-led, intelligence-driven solutions, the Director of Product Marketing will play a central role in shaping how our solutions are understood, differentiated, and adopted. Product Marketing owns market insight, positioning, buyer messaging, launch orchestration and commercial enablement. Product Management is responsible for defining the product and roadmap. Product Marketing is responsible for defining the market opportunity, shaping the narrative, and driving successful commercialization and customer adoption. This is a strategic and hands-on role requiring strong technical fluency, customer empathy, and the ability to operate in complex, regulated enterprise environments.

Responsibilities

• Product & Platform Positioning Own product and platform positioning across the Landis+Gyr portfolio, ensuring clarity, consistency, and differentiation. This includes market segmentation, ICPs/buyer personas, use cases and buyer journeys Translate complex capabilities, hardware, software, data, and intelligence into customer-centric value propositions focused on outcomes such as resilience, reliability, affordability, and sustainability. Develop messaging frameworks that enable consistent storytelling across sales, marketing, and partner teams.
• Go-To-Market Strategy & Execution Lead go-to-market strategy for new product introductions, platform enhancements, and product releases. Partner with product management to br ing market, buyer and competitive insight into roadmap and portfolio decisions. Develop tiered launch governance, launch readiness criteria and post-launch adoption reviews, launch plans, sales enablement, and field-ready assets that drive adoption and growth.
• Sales Enablement & Customer Engagement Equip sales teams with clear narratives, competitive positioning, market intelligence, and practical tools to engage enterprise buyers, including competitor tracking, battlecards, category trends, and implications for portfolio and go-to-market choices. Spend time with customers and prospects to understand needs, buying dynamics, and decision criteria. Support strategic deals and build repeatable sales enablement through messaging, demos, RFP responses, and executive presentations.