Director, Product Marketing

This role is with an insurance technology company partnered with Inclusively, a digital tech platform that empowers job seekers with disabilities, caregivers, and veterans through personalized workplace accommodations.

About the Role

We're hiring a Director of Product Marketing for a hybrid role (1-2 days a week in-office) with occasional travel. This strategic position leads product marketing for the company’s carrier-facing portfolio, a key growth area. You’ll own product positioning, launch strategies, and team leadership, partnering with Product Management, Sales, and Marketing to drive growth with global insurance providers. The role operates with a builder’s mindset, offering a clear path to senior leadership as the business scales.

We value teamwork, diverse perspectives, risk-taking, and a sense of humor in pursuit of better customer outcomes.

Responsibilities

• Strategy & Vision: Set the product marketing strategy for the carrier segment, aligned with the company’s Carrier portfolio strategy and growth priorities.
• Product Storytelling: Translate complex, technical carrier capabilities (e.g., underwriting risk data, core system integrations) into clear narratives and visuals for non-technical executives.
• Product Brand Architecture: Own naming and brand architecture decisions across Cytora, Ivans, and the broader Carrier portfolio, defining how these products relate to each other and the company’s brand.
• Team Leadership: Build, lead, and develop a team of product marketers covering Cytora and Ivans. Foster a culture of excellence through scalable programs, outcome-based accountability, and continuous learning.
• Cross-Functional Partnership: Partner with Product Management, Operations, Sales, Customer Success, and Demand Gen to drive pipeline, competitive win rates, and adoption.
• Product Launch & GTM: Govern the launch process for carrier-facing products, ensuring cross-functional alignment and achievement of outcomes.
• Market & Competitive Intelligence: Drive carrier market intelligence and competitive positioning, partnering with Corporate Communications and industry analysts.
• Win/Loss & Customer Insights: Own a systematic win/loss and customer research program, feeding findings into positioning, roadmap, and competitive strategy.
• Performance: Own and report on PMM-influenced business metrics (pipeline contribution, win rate, adoption, launch outcomes) for the carrier segment.
• AI-Forward Operating Model: Champion and contribute to the use of AI tooling, custom skills, and scalable systems to amplify team impact.

Requirements

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience.
• Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS.
• Experience building the PMM function for a scaling team, operating with a builder’s mindset and partnering closely with senior leadership.
• Experience in insurance, insurtech, financial services, or another regulated B2B industry strongly preferred.
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a plus.

Skills

• Excellent written, verbal, presentation, and public speaking skills, including comfort engaging with analysts, partners, and at industry events.
• Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning.
• Data-driven mindset with proven ability to use analytics to guide GTM strategy.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus.

Pay

Annual salary range: $150,000 – $180,000 USD.

Schedule

Hybrid role requiring 1-2 days a week in-office with occasional travel.