Director, Product Marketing - AI
Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
About the role
As Director of AI Product Marketing, you’ll shape how Genesys defines, differentiates, and takes its AI story to market. You’ll own Genesys’ point of view on AI in CX — and how that point of view gets told, proven, and sold. You’ll translate what Product and Engineering are building into positioning and messaging that customers, analysts, and the field believe, while arming sales with the story, differentiation, and proof points to sell AI with confidence. Just as importantly, you’ll bring market, customer, and competitive insight back into the organization to help shape how Genesys leads in AI. You’ll use deep AI fluency to bridge the gap between advanced technology and everyday value, turning complex capabilities into clear narratives that make work easier, decisions sharper, and experiences better.
Key Responsibilities
Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX — and evolving them as the technology, competitive landscape, and buyer expectations change.
Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences.
Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market.
Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell.
Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption.
Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums to strengthen Genesys’ voice and credibility in the market.
Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value.
Lead a team of Product Marketing professionals responsible for positioning, messaging, go-to-market strategy, launches, and adoption across the Genesys AI portfolio.
Requirements
10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams.
Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology — ideally AI, cloud, data, developer platforms, or adjacent categories.
Deep fluency in AI technologies and where the field is headed — including agentic architectures, reasoning models, orchestration, and multi-agent systems — sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come.
Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception.
Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception.
Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly.
Experience driving cross-functional alignment and influencing senior executives across Product, Engineering, Sales, Marketing, and other functions.
Exceptional communication and storytelling skills, with the ability to move fluidly between technical depth and executive-level clarity.
Strong leadership and interpersonal skills, with a track record of building trust, developing talent, and raising the performance of teams around you.
Skilled in using data, customer insight, and market feedback to make decisions, measure impact, and continuously improve strategy and execution.
Compensation
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $163,100.00 - $286,900.00
Benefits
Medical, Dental, and Vision Insurance.
Flexible work schedules and work from home opportunities.
Development and career growth opportunities.
Open Time Off in addition to 10 paid holidays.
401(k) matching program.
Adoption Assistance.
Fertility treatments.
Working at Genesys
At Genesys, we empower more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.
About Genesys
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations
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Equal Opportunity Employer
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.