Director, Product Management, Subscriptions & Marketing Technology

About the role

Hearst Newspapers is seeking a Director, Product Management – Subscriptions & Marketing Technology to lead a portfolio of high-impact initiatives across reader revenue, subscription platforms, marketing technology, identity, entitlement systems, customer data, retention, experimentation, and onsite marketing experiences.

Responsibilities

• Own the comprehensive product roadmap for subscription and marketing technology and lead the end-to-end migration of legacy subscription and identity systems (billing, checkout, authentication, and entitlements) to scalable platforms that support flexible bundling, product packaging, and seamless print/digital continuity.
• Drive the product roadmap for AI-driven retention, dynamic paywalls, and lifecycle marketing; partner with Data and Marketing to deploy high-impact experiments, customer segmentation, and automated churn-reduction triggers.
• Spearhead the discovery and delivery of new subscription and membership models (e.g., ad-free, app-based, or event-driven) by translating business strategy into MVP requirements and scalable patterns across the Hearst portfolio.
• Modernize the marketing stack by implementing low-code/no-code tooling for onsite messaging and campaign configuration, reducing manual operational risk and increasing execution speed for Marketing Ops.
• Evaluate and optimize the Customer Data Platform (CDP) and marketing stack to ensure a unified ecosystem for personalization, data privacy, and cross-channel activation.
• Serve as the primary bridge between Engineering, Marketing, Design, and Leadership to align technical roadmaps with business goals, ensuring all experimentation and platform changes are measurable and tied to revenue outcomes.

Requirements

• 8+ years of product management experience, preferably in subscription, consumer revenue, marketing technology, identity, customer data, e-commerce, media, or scaled digital platforms.
• Demonstrated track record of leading complex platform migrations, vendor implementations, and modernization programs across multiple integrations.
• Strong ability to translate complex technical and business problems into clear requirements, roadmaps, decisions, and executive-ready communication.
• Prominent ability to lead cross-functional teams and have strong stakeholder management skills, with the ability to tailor communication for executives, technical teams, marketers, analysts, and operational partners.
• Strong product discovery and delivery discipline, including requirements definition, prioritization, acceptance criteria, rollout planning, and iteration.
• Ability to see the forest through the trees: balancing long-term platform strategy with near-term execution needs.

Bonus points

• Hands-on experience with specific MarTech/Subscription platforms (e.g., Auth0, Sailthru, Chargebee, BlueConic).
• Experience with AI-driven marketing, personalization, or predictive modeling tools.
• Comfort working with technical architecture concepts, APIs, cloud platforms, data flows, and internal platform modernization.

Qualifications

• Proven ability to lead cross-functional teams and have strong stakeholder management skills, with the ability to tailor communication for diverse audiences to ensure shared clarity on priorities and decisions.

Core Competencies

• Trusted Strategic Partnership: Acts as a high-integrity bridge across departments; builds deep credibility by aligning technical roadmaps with business goals and maintaining a reputation for high ownership and follow-through.
• Elite Communication & Synthesis: Masterfully translates high-density technical complexity into clear, executive-ready plans; excels at tailoring communication for diverse audiences to ensure shared clarity on priorities and decisions.
• Collaborative Leadership & Influence: Navigates high-ambiguity environments with a structured, calm approach; proactively identifies risks and dependencies to drive consensus on difficult trade-offs while setting realistic expectations.

Benefits

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Mental Wellness Benefits: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.