Director, Product Management, AI Content Creation

About the Role

As a Director, Product Management, AI Content Creation, at Gilead you will act as the Product Manager for AI-powered content creation platforms and reporting to the Senior Director – Head of Product Management – Content Tech & AI, this role will lead the ideation, definition, execution, and scaling of AI-driven content generation capabilities across marketing. This is a delivery-focused leadership role, responsible for building and scaling AI-enabled content creation ecosystems that materially transform how marketing content is produced, localized, and personalized at scale.

Focus Areas

• Reimagining content creation using AI, across both net new content generation and derivative content production
• Reducing content production timelines and accelerating speed-to-market
• Optimizing cost structures, reducing reliance on external agencies
• Enabling personalization at scale, progressing towards N=1 content delivery

The Director will work in close partnership with IT, Global Commercial Excellence, Global Strategic Marketing and affiliate marketing teams to ensure AI content creation solutions are fully operationalized and delivering measurable business value.

Key Responsibilities

• Transform content creation through AI: Own the design and delivery of AI-enabled content creation platforms, spanning net new content generation (e.g. campaigns, messaging frameworks, modular assets) and derivative content creation (e.g. localization, adaptation, channel-specific variations). Collaborate with Marketing teams at local and global level along with Marketing Excellence to define how AI reshapes the end-to-end content lifecycle, from briefing through generation to campaign execution. Drive standardization of AI-enabled workflows across content creation and reuse, aligned to enterprise approaches to content operations. Enable rapid iteration and testing of content, improving responsiveness to marketing needs.
• Drive AI Use Cases and Platform Delivery in Partnership with IT: Partner with IT to translate business priorities into effective proof of concepts, pilots and ensure solutions are iterated and refined to be scalable AI content creation platforms. Define and own a roadmap of AI content creation capabilities, including generative content engines, content authoring and assembly, content personalization systems, and tagging. Ensure alignment with data, security, and compliance requirements in regulated environments. Establish clear quarterly milestones, priorities, and deliverables to drive execution. Act as the single accountable business owner for AI-powered content creation use cases.
• Drive Adoption and Scaling with Commercial Excellence: Partner with Global Commercial Excellence teams to embed AI content creation into real-world marketing workflows. Develop and deploy adoption and rollout strategies across affiliates, training, playbooks, and enablement frameworks, governance models and best practices for AI-generated content. Ensure solutions meet local affiliate needs, including localization and regulatory considerations. Establish feedback loops to continuously improve tools, models, and workflows.
• Drive Content Economics and Efficiency Gains: Working with colleagues across Commercial Excellence, redesign the content creation operating model to reduce dependency on external agencies and production vendors, shift investment towards AI-enabled internal capabilities, shorten the content creation lifecycle, reducing production time and increasing throughput, enable scalable personalization, supporting progression towards audience-level and individual-level targeting (N=1), and ensure alignment between cost efficiency, quality, and brand consistency.
• Define, Track, and Deliver KPIs: Own definition and tracking of clear, outcome-based KPIs, including reduction in content production cycle time, increase in content throughput and reuse, reduction in cost per asset, adoption and utilization of AI content creation platforms, and increase in personalized content deployment at scale. Ensure all initiatives are tied to measurable business outcomes and value realization.

Qualifications

• Bachelor’s Degree with at least 8 years’ experience in Marketing, commercial strategy, and/or technology-enabled transformation; or 10 years with a Master’s Degree (8 years with a Doctoral Degree)
• Strong expertise in Brand or Marketing and some experience in utilizing or building AI generated content would be preferred
• Proven experience in product management and delivery of scalable platforms, ideally in regulated environments
• Experience in pharma/biotech marketing and content workflows preferred
• Deep understanding of content lifecycle, modular content, and localization strategies
• Strong capability in business case development and value articulation
• Expertise in agile delivery, product management, and design thinking
• Excellent stakeholder management and ability to operate in global, cross-functional environments
• Strong communication skills with ability to drive adoption and behavioral change at scale

People Leader Accountabilities

• Create Inclusion: knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent: understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
• Empower Teams: connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

Pay & Benefits

The salary range for this position is $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary.

This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit https://www.gilead.com/careers/compensation-benefits-and-wellbeing. Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.