Director, Product - HOKA Road Footwear

At Deckers Brands, we believe that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. This role is all about exemplifying the spirit, creativity, and collaboration core to HOKA, and making a meaningful impact on the brand, the team, and the global running community.

About the Role

As Director of Product for Road at HOKA, you will write the next chapter of disruptive, beloved footwear experiences for our highest volume category. You’ll lead a stellar team into the future, delivering unique high-performance solutions to road runners and elite athletes around the world.

This is a hybrid role based in Portland, OR, typically requiring 3 days per week in the office (Tuesday – Thursday).

Responsibilities

• Lead and develop a best-in-class Performance Road PLM team, mentoring, coaching, and empowering five PLMs of various experience levels.
• Guide the team to deliver exemplary briefs and presentations for key GTM gates, modeling an always-on approach to product scrutiny and education.
• Co-create and execute seasonal and long-range line plans for Road/Race, partnering with the Sr. Product Director to craft consumer-first Road strategy.
• Drive consumer engagement to deliver product-informing insights and build competitor awareness through regular market travel and research.
• Model and practice exceptional cross-functional communication, driving alignment across multiple teams in a matrixed environment.
• Be a role model for delivering hard feedback in a timely, empathetic manner and manage complex projects, demonstrating PLM excellence.
• Represent HOKA Road Product with confidence, leading presentations at all key GTM gates and building excitement for the category through engaging PR interactions and interviews.
• Help develop a strong HOKA Road/Track Racing strategy, working with Athlete PLM to strengthen relationships with Sports Marketing and Athletes.
• Drive toward competitive Race solutions across Road and Track, managing relationships with WA and ensuring compliance of all key product.

Requirements

• Bachelor’s degree required; Master’s preferred or equivalent combination of education and experience.
• 5-7 years related experience in performance footwear product line management and/or merchandising with a strong product background.
• 1-3 years people management experience required.
• Strong experience working with athletes preferred.
• Proven critical thinking skills with regards to unique product solutions.
• Clear and concise communicator with proven negotiation and influencing skills; easily adapts to needs of different audiences.
• Experience cultivating consumer insights and leveraging them to create thoughtful product briefs and brand buy-in.
• Experience influencing cross-functional stakeholders in a matrixed alignment.
• Strong presentation skills – ability to confidently communicate complex technical concepts and strategic direction.

Benefits

• Competitive Pay and Bonuses: A variety of competitive compensation programs to foster career development, reward success, and show employees how much they’re valued.
• Financial Planning and Wellbeing: Support for financial goals through plans that help protect income, pay for expenses, and invest in the future.
• Time Away from Work: Plans that support employees’ needs to be with family, focus on health, or recharge.
• Extras, Discounts, and Perks: Generous discounts, community-based programs, and other cool extras.
• Growth and Development: Extensive opportunities and support for personal and professional development.
• Health and Wellness: Comprehensive health and wellness programs and offerings to support a healthy lifestyle.

Pay

The salary range for this role in Portland, OR is $154,700.00 - $208,800.00. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training.