Director Product Design, Trend & CMF

Staples · Framingham, MA · 3 wk ago

MarketingFull-time

Define and codify the visual identity systems of each Staples Own Brand product
Establish what each product should look like and feel like
Translate brand positioning into repeatable CMF principles and design rules that scale across categories
Establish enterprise-wide CMF and trend frameworks to guide product development across Own Brands
Partner with Brand Marketing to ensure alignment to brand strategy—while owning product-level execution, not marketing creative
Act as a cross-category design authority, influencing assortment architecture and product decisions in partnership with merchandising leadership
Help shape the long-term creative direction of Staples Private Brands through design leadership
Use CMF and trend strategy to elevate perceived value and strengthen Private Brand differentiation

Identify and synthesize macro, cultural, consumer, and design trends relevant to Staples Own Brands
Translate trends into commercially viable product direction tailored to each brand’s positioning, customer, and price tier
Create, evolve, and apply brand personas to ensure trend direction reinforces each Brand’s distinct identity and target customer
Build differentiated seasonal narratives that create emotional connection while remaining scalable and executable
Define how trends should appear across good / better / best tiers and across distinct brand architectures
Monitor competitive retail and design landscapes to identify whitespace opportunities and emerging aesthetic shifts

Set and guide CMF direction across a wide range of product categories (furniture, tech accessories, writing, notebooks, organization, etc.)
Develop elevated, manufacturable CMF solutions that balance design intent with cost, durability, and scalability
Guide work from concept through production-ready execution, including sample review and approval
Ensure color accuracy, finish consistency, and material quality across development and manufacturing

Serve as the central product design voice across merchandising, product development, sourcing, packaging, and brand teams
Influence without direct authority, driving alignment through strong design perspective and clear frameworks
Partner closely with global partners to stay connected to materials innovation and manufacturing capabilities
Introduce clearer creative decision frameworks and governance to improve speed, alignment, and consistency

Build and maintain CMF libraries, seasonal frameworks, approved palettes, and material standards
Develop scalable tools that enable teams and suppliers to execute design direction consistently and efficiently
Leverage AI and digital tools to accelerate concepting, visualization, and trend exploration
Communicate direction through clear, compelling visual storytelling, frameworks, and design documentation

8–12+ years in CMF design, product design, or trend-driven product development
Experience in private brand, retail, or multi-category product environments
Proven ability to translate trends into commercially successful product direction
Experience working with global suppliers, factories, or design teams

Exceptional eye for color, material, finish, texture, and product composition
Strong understanding of trend forecasting and consumer behavior
Ability to balance design, brand intent, manufacturability, and cost realities
Portfolio demonstrating both conceptual thinking and real-world product execution
Strong communicator who can influence cross-functional stakeholders
Highly organized, able to manage multiple brands, categories, and timelines

People are at the heart of what we do, and we take care of our people.
We’re the kind of company that invests in you because you invest in us.
At Staples, we thrive on challenges, we believe in the power of what can be, and we support change with purpose.

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