Director, Planning

About the role

This role is a Director, Integrated Planning position at Iprospect, a subsidiary of Dentsu. The role involves designing and driving programs that directly improve sales performance of the brand, and managing the holistic communication plan, strategic direction, and driving results for the client.

Responsibilities

• Integrated Planning: Responsible for total management of a given brand's business (both traditional and digital) throughout the entire strategic, planning, and implementation process.
• Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness.
• Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that deliver on stated goals using agreed to marketing and communications strategies.
• Create coherent, data-driven communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, etc.) – not just receptivity data.
• Oversee strategic implementation and measurement/optimization of communication plans; including but not limited to reviewing performance data at least weekly, communicating performance updates to clients with strategic insights about what drove positive or negative performance trends, and collaborating with team on next steps based on performance trends.
• Brief clients on strategic implementation needs and roles of speech communication channels; use specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients understand how communications strategy comes to life in the communications plan.
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide critical leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in sync with the business goals.
• Cultivate client media relationships at all levels.

Requirements

• Bachelor’s degree, and 8-10 + years of experience in integrated media planning with demonstrated success delivering business outcomes.
• Deep knowledge and experience with multi-channel marketing.
• Strong client service experience.
• Proven leadership ability – managed a team of planners, supervisors and associate directors.
• Proven ability to work with people at all levels of an organization, fostering strong cross-functional teamwork and results.
• Strategic thinking ability with balanced analytical and creative approach to tactical planning.
• Experience with advanced measurement (MMM, attribution, incrementality).
• Familiarity with major platforms (Google, Meta, DSPs, CTV).
• Experience working with first-party data / audience strategy.
• Understanding of multiple communications channels and their role in brand and performance marketing.
• Understanding of evolving privacy landscape and its impact on targeting and measurement.
• Experience leading multi-market or localized planning strategies.
• Exposure to healthcare or regulated industries is a plus, but not a necessity.

Qualifications

• Commitment to delivering creative solutions, and the ability to align team members behind creative solutions.
• High-level proficiency in MS PowerPoint, Excel, Outlook, Microsoft Teams, and Copilot/Claude.

Skills

• Strategic thinking ability with balanced analytical and creative approach to tactical planning.
• Experience with advanced measurement (MMM, attribution, incrementality).
• Familiarity with major platforms (Google, Meta, DSPs, CTV).
• Experience working with first-party data / audience strategy.
• Understanding of multiple communications channels and their role in brand and performance marketing.
• Understanding of evolving privacy landscape and its impact on targeting and measurement.
• Experience leading multi-market or localized planning strategies.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.