Director, Performance Optimization

Square Enix is seeking a Director of Performance Optimization to join our team in El Segundo, CA. This role leads paid media, CRM, and digital analytics initiatives across Square Enix West (SE West), playing a critical part in determining the profitability and brand success of title launches throughout the full cycle (pre-launch, launch, and post-launch).

About the role

This is a heavily cross-functional position partnering with Market Development, e-store, and Digital Sales teams. The Director will lead the planning and development of all media aspects of SE West's go-to-market campaigns and post-launch initiatives, identifying opportunities to optimize paid media, customer engagements, digital analytics, brand websites, and e-store activities. The ideal candidate is both a strategic and tactical leader capable of building a cohesive team across performance optimization disciplines.

Responsibilities

• Consult with Market Development, Digital Sales, and e-store teams to define, recommend, execute, and analyze areas of commercial improvement.
• Oversee the development of the paid media plan for each release, ensuring the right media vehicle, region, phasing, mix, and audience, and developing activation plans for ad-hoc opportunities.
• Lead the development of a product's functional plan by offering key media strategies and budget breakdowns by territory, channels, and partners.
• Manage post-launch campaign and reporting by gathering and analyzing data from agencies, optimizing campaigns, and reallocating budget as needed.
• Manage the company's digital analytics to optimize the effectiveness of the Final Fantasy XIV and HD games segments.
• Lead and mentor the CRM team to improve their reach and effectiveness.
• Provide guidance, feedback, and professional development opportunities to the Performance Optimization team.

Requirements

• 6-10 years of experience in performance marketing, preferably in the gaming or entertainment industry.
• 5+ years managing multi-person teams.
• Experience in a comms/channel planning role within a media agency, including all portions of the funnel. Offline media experience is a plus.
• Strong analytical skills with the ability to gather, interpret, and apply data insights to optimize marketing campaigns.
• Familiarity with digital marketing tools and platforms such as Google Analytics, AdWords, and social media advertising platforms.
• Manage brand website and e-store optimization through consistent A/B testing.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external agencies.
• Proficiency in media planning tools and platforms, along with a solid understanding of digital analytics and performance metrics.
• Strategic thinking and problem-solving abilities, coupled with a proactive approach to identifying and addressing media challenges.
• Detail-oriented mindset with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Understanding of and experience with digital attribution and user-tracking methods (e.g., pixels, fingerprinting, Google Analytics).

Benefits

• 100% Medical, Dental, and Vision coverage, with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare, or adult care expenses with pre-tax dollars.
• Wellness programs including mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and more.
• Generous leave: up to 25 days of PTO from the start, 13 observed holidays, and job-protected leave for life's unexpected moments.
• 401K auto-enrollment and employer-match contribution.
• Early access to copies of every game title, plus generous discounts on thousands of games in our library.
• Referral bonus of $1,000 for successfully referring a new team member.

Pay

Annual Salary Range: $165,000 - $180,000

Purpose & Values

Purpose: Creating New Worlds with Boundless Imagination to Enhance People's Lives.

Values:

• Deliver Unforgettable Experiences
• Embrace Challenges
• Act Swiftly
• Stronger Together
• Continuously Evolve
• Cultivate Integrity