Director, Partner Marketing

About the role

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: Progressive Leasing, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later (BNPL) platform. We are currently hiring a Director, Partner Marketing to own and grow Progressive Leasing's marketing relationships with retail partners across enterprise, mid-market, regional, and e-commerce segments. This leader manages a team of Partner Marketing Managers who create innovative, partner-specific programs that drive GMV for our partners and for Progressive Leasing. Reporting to the SVP, Marketing, you will work closely with Sales, eCommerce, Finance, and Product to build annual partner plans and hold the team accountable for results. This is a high-visibility role based in Draper, UT (hybrid) or remote. Employee Value Proposition (EVP): PROG is dedicated to providing people with opportunity; opportunity for inclusive collaboration, opportunity for innovation, and opportunity for development. WE ARE: A team of marketers, analysts, and creatives who turn retail partnerships into growth. We build partner-specific programs, from co-marketing and in-store promotions to lifecycle and paid media, that help our partners' customers get the things they need and drive GMV for everyone involved.

Responsibilities

• Own and grow marketing relationships with retail partners across enterprise, mid-market, regional, and e-commerce segments, serving as a trusted strategic advisor to partner marketing and merchandising leaders
• Lead, coach, and develop a team of Partner Marketing Managers, setting clear priorities, performance expectations, and growth paths
• Drive innovative ideas and campaigns, including co-marketing, in-store and online promotions, lifecycle and CRM programs, paid and owned media, and seasonal and event-based activations, that increase GMV
• Work with Sales leadership to build annual partner marketing plans, including goals, budgets, calendars, and campaign performance targets for each partner
• Establish KPIs and reporting for partner campaigns; analyze performance with Analytics and Sales and translate results into optimizations and best practices that scale across the partner base
• Build testing and learning frameworks to continuously improve campaign engagement, application volume, conversion, and GMV
• Manage the partner marketing budget and co-op/marketing development funds, ensuring spend is aligned to ROI and partner strategy