Director, Partner Marketing

What You'll Do

• Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.
• Lead a team of Partner Marketers, setting priorities, developing talent, coaching on account management, and building a high-performing function.
• Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets.
• Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.
• Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures.
• Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.
• Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.
• Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.
• Drive vertical market strategies with depth and differentiation.

  What We Look For

  • 7-10+ years in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3–5 years in a people leadership role.
  • Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
  • Deep fluency in performance marketing models; strong command of affiliate tracking, attribution, and measurement methodologies.
  • Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.
  • Strong analytical orientation; ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.
  • Track record of leading high-performing teams and developing marketing talent.
  • Exceptional communication and executive presence; ability to represent the function credibly at the leadership table.
  • Experience managing agency relationships and multi-channel media plans at scale.
  • Deep familiarity with online and omnichannel retail marketing across North America

    Pay

    Affirm Pay Grade - S Equity Grade - 13 Employees new to Affirm typically come in at the start of the pay range.

    Benefits

    • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
    • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
    • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
    • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount