Director, Partner Marketing

What You'll Do

• Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.
• Lead a team of Partner Marketers, setting priorities, developing talent, coaching on account management, and building a high-performing function.
• Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets.
• Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.
• Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures.
• Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.
• Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.
• Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.
• Drive vertical market strategies with depth and differentiation.

What We Look For

• 7-10+ years in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3–5 years in a people leadership role.
• Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
• Deep fluency in performance marketing models; strong command of affiliate tracking, attribution, and measurement methodologies.
• Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.
• Strong analytical orientation; ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.
• Track record of leading high-performing teams and developing marketing talent.
• Exceptional communication and executive presence; ability to represent the function credibly at the leadership table.
• Experience managing agency relationships and multi-channel media plans at scale.
• Deep familiarity with online and omnichannel retail marketing across North America.

Pay & Benefits

Pay Grade - S
Equity Grade - 13
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $255,000 - $335,000
USA base pay range (all other U.S. states) per year: $226,000 - $306,000
Please note that visa sponsorship is not available for this position.