Director, Partner Marketing

About the role

The Director of Partner Marketing at Acumatica leads the Partner Marketing team in Bellevue, WA. This is a full-time role.

Responsibilities

• Build and drive Acumatica's partner marketing strategy, including tailored approaches for VARs, ISVs, and Alliance partners.
• Lead and manage a high-performing partner marketing team consisting of full-time employees, contractors, and agencies.
• Build, scale, and optimize partner marketing programs leveraging Acumatica's Marketing Automation Platform, Social Syndication Platform, and other tools.
• Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs.
• Host and lead calls with top executives of Tier 1 partners, provide expert advice and feedback on partners' marketing performance, and attend Tier 1 partner QBRs as part of Acumatica's leadership team.
• Oversee Acumatica's Alliance Partner Marketing, lead calls with Alliance Partner executives when needed, and play a key role in removing barriers both within and outside Acumatica.
• Collaborate closely with Acumatica's marketing leaders—including the VP of Integrated Marketing, VP of Product Marketing, VP of Communications, and others—to ensure alignment and collaboration.
• Educate and inform partner sales and partner enablement teams on Partner Marketing Programs and Platforms.
• Innovate and expand our marketing technology portfolio to ensure modern, best-in-class execution and efficiency for partner marketing capabilities.
• Manage the partner marketing budget, including Joint Marketing Funds, Partner Programs, marketing retainers, and software fees.

Qualifications

• 10+ years of relevant work experience in B2B partner marketing and demand generation in high-technology, channel-driven companies.
• 7+ years of partner marketing experience.
• 7+ years of experience managing and building integrated marketing campaigns.
• Strong record of success in building and scaling global partner programs.
• Excellent program management and organizational skills.
• Superior communication skills, including public speaking experience; comfortable with executive audiences and able to influence key decision-makers.
• Strong analytical skills; experience collecting and interpreting data from multiple sources to make solid business recommendations.
• Advanced proficiency in Excel, Tableau, and HubSpot.
• Solid understanding of marketing techniques and ability to apply them to partner needs.
• Ability to generate fresh ideas for partner-led marketing programs and develop new approaches.
• Ability and willingness to implement new tools and technologies.
• Strong combination of strategic expertise with a hands-on, results-oriented, and agile approach.