Director of User Acquisition

Founded in 1999, WorldWinner develops and operates competitive games of skill with real cash prizes under the WorldWinner consumer brand and in partnership with leading Sports Gaming Entertainment company FanDuel under the FanDuel Faceoff name. WorldWinner is the most recognized and trusted skill games technology platform and brand for players who want to Play to Win. We bring games to the world that inspire people to play for more. With over 20 challenging games where the outcome is dependent on player skills versus chance across a content library spanning classic card games to casual favorites to retro arcade games, WorldWinner has something for every gamer. Backed by Platinum Equity and strategic investors, we are building the next phase of our platform on mobile and beyond.

About the role

WorldWinner is seeking a highly analytical and execution-oriented Director of User Acquisition to lead our paid growth strategy. This role will own the user acquisition strategy from first impression through install, registration and first deposit. The Director will manage marketing budget across paid social, programmatic, DSPs, mobile ad networks, search, affiliates, and emerging acquisition channels. This is a hands-on role spanning both strategy and execution. The Director will build growth plans, present investment recommendations to executive leadership, and work directly with advertising platforms and agency partners to launch, analyze, and optimize campaigns. The Director will partner closely with Creative, Analytics, Product, CRM, Finance, to improve acquisition efficiency, accelerate first deposit conversion, and scale spend against clearly defined LTV, ROAS, and payback targets.

Responsibilities

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.
• Own media planning, forecasting, and budget allocation across multiple channels as: paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and other emerging channels.
• Partner with Analytics to establish channel specific targets.
• Build, launch, manage, and optimize campaigns across platforms such as Meta, TikTok, programmatic, DSPs, and mobile ad networks.
• Make disciplined investment decisions based on business objectives and performance metrics, including CPA, ROAS, LTV, and payback period.
• Manage and hold agencies, partners, and technology vendors accountable for execution quality, and business results.
• Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships.

Qualifications

• 7+ years in user acquisition, performance marketing, or growth marketing.
• Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
• Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization.
• Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits.
• Strong leadership and communication skills manages people, agencies, and stakeholders, and turns data into clear decisions.
• Real money gaming, mobile gaming, fintech, or subscription-app experience is preferred.

What Success Looks Like

• Establish a clear channel strategy and investment framework tied to player LTV and payback.
• Improve the efficiency and scalability of WorldWinner’s existing paid acquisition channels.
• Build a disciplined testing roadmap across channels, audiences, offers, landing experiences, and creative.

Benefits

• Exciting, creative, and fun industry where you can make a measurable impact.
• Collaborative and inclusive work environment.
• Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
• 4.5% company 401(k) match with immediate vesting.
• Generous time off and flexible hours to support work-life balance.