Director of US Marketing, Platform Technologies

About the role

The Director, U.S. Marketing – Platform Technologies will lead the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. This role is responsible for building and executing a unified platform strategy that drives adoption, commercial performance, and long-term growth across multiple orthopedic indications.

Responsibilities

• Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
• Shape value propositions, positioning, and demand generation strategies
• Develop annual and long-range marketing plans, including segmentation and targeting
• Align platform strategy with indication-based marketing teams
• Own go-to-market strategies for capital and enabling technologies
• Develop pricing and commercial models (capital, service, software, value-based)
• Drive adoption across key customer segments including IDNs and ASCs
• Partner with sales teams to enable effective commercialization
• Forecasting & Business Planning
• Lead demand forecasting, revenue planning, and performance tracking
• Establish and monitor KPIs tied to adoption, utilization, and growth
• Partner with Finance and Supply Chain on planning and capital deployment
• Provide insights and updates to senior leadership
• Product Lifecycle Management
• Lead full lifecycle management including launches, upgrades, and phase-out strategies
• Ensure seamless customer transitions and minimal disruption
• Build and lead a U.S. downstream Launch Excellence capability
• Develop standardized frameworks, tools, and governance for launches
• Ensure alignment across marketing, sales enablement, and training
• Drive continuous improvement through post-launch performance tracking

Qualifications & Experience

• Bachelor’s degree required; MBA or advanced degree preferred
• Significant experience in marketing, product management, or commercial strategy
• Leadership experience within MedTech; robotics or digital solutions strongly preferred
• Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
• Strong financial acumen, including forecasting and pricing strategy
• Travel Amount: 50%