Director of Student Recruitment & Partnerships

External Partnership Management

• Manage a portfolio of school, community-based organization, college, and other strategic partners serving Bottom Line’s target student population, using a relationship-first approach to strengthen collaboration and drive student recruitment and enrollment goals.
• Develop and execute a partner management strategy that prioritizes relationships based on recruitment goals, student reach, historical referral and enrollment outcomes, and opportunities to deepen partnerships and strengthen recruitment pipelines.
• Identify, cultivate, and establish new partnerships that expand Bottom Line’s access to priority student populations and create sustainable pathways for student referrals and enrollment.
• Build and maintain strong, trust-based relationships with school counselors, administrators, community-based organization leaders, and other key partner stakeholders through regular meetings, site visits, and ongoing communication.
• Lead partner engagement throughout the recruitment cycle, ensuring partners understand Bottom Line’s programs, eligibility requirements, application process, deadlines, and recruitment goals and are equipped to connect eligible students to Bottom Line.
• Establish clear recruitment and engagement expectations with priority partners and regularly assess the strength and effectiveness of partnerships, identifying opportunities to increase referrals, improve student conversion, and deepen collaboration.
• Lead regional partner-based recruitment efforts, including student and staff presentations, workshops, application support, and other recruitment activities; train and equip internal staff to effectively represent Bottom Line and support recruitment efforts.
• Evaluate the effectiveness and return on investment of recruitment strategies and community partnerships, recommending adjustments that maximize regional reach, sustainability, and long-term impact.

Student Recruitment

• Develop and lead the regional student recruitment strategy, including annual enrollment targets, recruitment forecasting, pipeline health, and long-term student growth projections.
• Regularly assess progress and proactively surface opportunities, risks, and support needs to the Managing Director of Programs (MDP).
• Use Salesforce dashboards and other reporting tools to monitor and analyze recruitment, enrollment, and partner engagement data, translating insights into adjustments to recruitment tactics, processes, and resource allocation to improve outcomes.
• Cultivate, manage, and assess strategic school and community-based organization partnerships, identifying and recommending opportunities and investments that maximize regional reach, sustainability, student recruitment, and impact.
• Maintain accurate, timely, and complete data on program partnerships, recruitment activities, enrollment progress, and student outcomes to support effective partner management, reporting, forecasting, and decision-making.
• In collaboration with program leaders(Access Director, Success Director, Career Director, and MDP), develop and manage the region’s external outreach strategy, including high-impact presentations, recruitment events, and engagement opportunities with schools, community-based organizations, students, and families.
• Lead presentations directly and prepare staff to effectively represent Bottom Line and recruit prospective students.
• Develop and execute comprehensive student recruitment campaigns that leverage social media, student ambassadors, word-of-mouth referrals, and other engagement best practices to build awareness, strengthen the recruitment pipeline, and drive enrollment.
• Lead and manage the student intake and enrollment process, ensuring prospective students and families receive timely communication, clear information about program eligibility and expectations, and a consistent onboarding experience.
• Partner with the Executive Director to develop and manage the regional recruitment and partnership, ensuring resources and investments are strategically allocated to achieve enrollment, engagement, and partnership goals.
• Represent Bottom Line within statewide college access and education networks, strengthening the organization’s visibility, relationships, and position as a thought leader in college access and student success.
• Collaborate with the national program team and recruitment leads across regions to share best practices, strengthen recruitment approaches, and contribute to organization-wide recruitment strategy and continuous improvement.
• Prepare and present regular reports and analyses to regional and national leadership, communicating progress toward enrollment goals, partnership performance, emerging trends, and strategic recommendations.
• Leverage market, demographic, and community data to identify new recruitment opportunities, strengthen existing partnerships, and inform regional growth strategies.

Community Engagement

• Develop and lead Bottom Line’s community outreach strategy, building strong relationships with schools, community-based organizations, and other partners to expand awareness of Bottom Line and connect more students to our programs.
• Cultivate and deepen relationships with key community partners, identifying opportunities to strengthen collaboration, increase student referrals, and expand Bottom Line’s reach within priority communities.
• Develop and maintain a strong network of school, community, and education partners that creates sustainable pathways for student recruitment and long-term regional growth.

Management and Collaboration

• Manage 1- 2 part-time student recruitment interns, ensuring that all team members are working effectively and efficiently toward a common goal.
• Collaborate with the Program Leadership Team to ensure staff feel connected to the mission while holding team members accountable for achieving goals.

Team Support

• Leverage relationships with school counselors, community-based organizations, and other partners to support program teams in addressing student needs, strengthening communication, and coordinating resources across organizations.
• Provide cross-functional support to program teams during periods of increased need, including supporting student-facing activities and other regional priorities as appropriate.
• Serve as a visible ambassador for Bottom Line, positively representing the organization and increasing awareness of its programs, impact, and opportunities throughout the community.
• Serve as an active member of the Regional Leadership Team, contributing to regional strategy, annual planning, goal setting, cross-functional problem-solving, and organizational decision-making.