Director of Strategic Marketing

About the role

When you join Ayres as our next Director of Strategic Marketing, you'll lead the firm's marketing function while helping strengthen the capabilities that support long-term strategic growth.

In this role, you will provide leadership for marketing operations, brand positioning, pursuit support, and communications while partnering with Business Development and operational leaders to support strategic growth initiatives, market expansion, client development, and companywide collaboration.

At Ayres, we believe growth is built through strong client relationships, market awareness, technical excellence, and collaboration across disciplines.

We're seeking a leader who can preserve the strong marketing foundation already in place while helping the organization evolve its capabilities in market intelligence, client insights, growth planning, and business development support.

Through your leadership, you will help connect marketing activities to business outcomes while supporting the execution of Ayres' strategic priorities.

Responsibilities

• Lead and develop the Marketing team while promoting a culture of collaboration, accountability, continuous improvement, and client service.
• Provide oversight for proposals, pursuit support, brand management, communications, digital marketing, events, and industry visibility activities.
• Establish priorities and allocate resources to support firmwide and divisional growth objectives.
• Ensure consistency in messaging, positioning, visual identity, and client-facing communications.
• Partner with operational leaders and Business Development professionals to support strategic growth initiatives.
• Help identify and evaluate market opportunities, emerging trends, client needs, and competitive positioning.
• Support market expansion initiatives and strategic growth priorities.
• Facilitate collaboration across service lines, divisions, and regions to strengthen companywide execution.
• Support development of client-focused messaging, account strategies, and market positioning efforts.
• Partner with Business Development professionals to support strategic pursuits, capture planning, and client development activities.
• Help strengthen the connection between Marketing and Business Development through shared planning, priorities, and processes.
• Support effective utilization of CRM systems, client intelligence, and pursuit analytics.
• Provide insight and recommendations that improve growth decision-making and pursuit effectiveness.
• Support development of thought leadership, market visibility, and reputation-building initiatives.
• Contribute to strategic planning discussions related to growth, markets, clients, and positioning.
• Establish and monitor marketing performance measures and growth-related metrics.
• Evaluate marketing investments and activities to ensure alignment with strategic priorities.
• Develop annual marketing plans, budgets, and resource recommendations.
• Assist with recruitment, onboarding, mentoring, and career development of marketing professionals.

Requirements

• Bachelor's degree