Director of Search Marketing (Remote, Providence)

Blacksmith Agency – Marketing – Full‑time – Remote (USA, Canada or South Africa)

About the Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Director of Search Marketing you lead that department. The PPC strategist and the SEO strategist report to you and are the specialists in their channels. This is a management seat, not a senior individual contributor role. You will not be building campaigns; the strategists handle execution while you own channel strategy, budget allocation, and overall department performance.

What You Own

• Quality bar, development, reviews, and performance decisions for the PPC and SEO strategists.
• Standards for audits, pre‑delivery checks, and account reporting; you write and enforce them.
• Client results across the function, including honest reporting and attribution/GA4 accuracy.
• Escalation handling when an account is at risk – diagnose, direct the strategist, and join the client call.
• Channel strategy and budget allocation as accounts scale.
• Defining what the sales team can credibly promise before a deal is closed.
• Hiring plan for the department and conducting first‑round interviews for new team members within about a quarter.

What You Need

• 7+ years of experience across paid media and SEO; managing both channels is required.
• Deep knowledge of Google Ads, GA4, Search Console, Meta, and Microsoft Ads sufficient to evaluate work quality.
• Demonstrated ability to turn around an account – describe the metric, baseline, post‑change result, and rationale.
• Comfortable being the client‑facing owner when an account underperforms.
• Agency experience handling many accounts simultaneously.
• Prior experience supervising strategists or specialists, including conducting reviews, development plans, and performance‑management decisions.
• Do not apply if you have never managed direct reports, have only ever run a single channel, have only in‑house brand experience, or prefer to continue building campaigns yourself.

Process

Three conversations, then a decision:

• 30‑minute screen with a recruiter.
• First‑round interview with the founder to whom this seat reports.
• Final interview. No take‑home project and no panel interview.

How to Apply

• Complete the four fields at the provided link.
• Take a short 6‑minute Predictive Index assessment.
• Use the same email throughout.
• No cover letter required.