Director of Sales- The Carlisle Naples

Why You'll Love Working Here

We invest in our team members with competitive pay, paid training, career growth opportunities, PTO, a 401(k) with company match, discounted meals, referral bonuses, and benefits that support your success both on and off the job.

$38- $40 hourly

About the Role

As the Director of Sales, you will drive occupancy growth by building meaningful relationships with prospective residents, demonstrating how community living enhances overall well-being. You will lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Responsibilities

• Lead Generation & Follow-Up
  • Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
  • Proactively generate and cultivate leads through a minimum of three home visits per week.
  • Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
  • Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
• Tours
  • Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
  • Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings.
  • Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.
• Sales Strategy & Reporting
  • Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
  • Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
  • Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
• Sales Expectations
  • Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
  • Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
  • Send five personalized OneDay videos each week.
  • Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.
• Perform other duties as assigned.

Schedule

This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community.

Requirements

• Two to four years of college coursework preferred.
• Proven work experience with five to seven years of experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.