Director of Sales | Playa Largo Resort & Spa

About the role

Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company’s business operations.

Focus on achievement of hotel financial goals / budget targets.

Ensures compliance with and completion of all daily operational procedures by the Sales department.

Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.

Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.

Determine and implement what additional business or market segments the hotel should pursue.

Create special packages or programs to boost occupancy during slow periods, and create advertising through newspaper, direct mail, billboards, etc. in support of these programs.

Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.

Ensure communication with General Manager, all other Department Managers, and staff.

Responsibilities

• Manage all aspects of employee performance to ensure productivity and a quality work environment.
• Manage the Sales Department’s annual budget.
• Strategically solicit and develop new accounts and successfully promote the property.
• Generate top line revenue and manage all aspects of the Sales Department.

Qualifications

• Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
• Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
• Knowledge of organizing set up requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.