Director of Sales - Peninsula Del Rey

About the role

Hourly Wage Range: $44-$47 per hour. In addition, SRG offers a Sales Commission. Must be available to work Tuesday - Saturday.

For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care.

Why You'll Love Working Here

We invest in our team members with competitive pay, paid training, career growth opportunities, PTO, a 401(k) with company match, discounted meals, referral bonuses, and benefits that support your success both on and off the job.

Responsibilities

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Essential Duties:

Lead Generation & Follow-Up

• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
• Proactively generate and cultivate leads through a minimum of three home visits per week.
• Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
• Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.

Tours

• Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
• Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings.
• Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.

Sales Strategy & Reporting

• Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
• Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.

Sales Expectations

• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
• Send five personalized OneDay videos each week.
• Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.

Schedule

This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community.

Qualifications

Education and Experience

• Two to four years of college coursework preferred.
• Proven work experience with five to seven years of experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.