Director of Sales - Packaging & Labeling

Position Summary

We are seeking a dynamic and results-driven Senior Sales Director to lead our Protein & Dairy sales team. This role will focus on driving revenue growth through premium labeling solutions, including foil stamping, embossing, tactile finishes, specialty coatings, and other high-impact embellishments used in consumer packaging.

Key Responsibilities

• Strategic Sales Leadership - Develop and execute a national sales strategy focused on embellishment labeling solutions. Identify and pursue new business opportunities in premium packaging segments.

• Customer Relationship Management - Build and maintain strong relationships with brand owners, converters, and design agencies. Serve as a consultative partner to clients, educating them on the value and impact of embellishment technologies. Lead customer presentations, product demos, and innovation workshops.

• Revenue & Performance Management - Own sales targets and revenue growth for the embellishment category. Monitor market trends, pricing strategies, and competitive landscape. Provide accurate forecasting and pipeline management using CRM tools.

• Cross-Functional Collaboration - Work closely with operations, R&D, and supply chain to ensure customer satisfaction and timely delivery. Partner with technical teams to support product trials and application development.

Qualifications

• Bachelor’s degree in Business, Marketing, Packaging, or related field

• 3+ years of experience working in the packaging, or print embellishment industry

• 5+ years of experience managing a sales team

• 5+ years of experience selling into CPG Markets

• Strong understanding of commercial processes (i.e. account planning and management, proposal creation and negotiation, pipeline management, and margin management)

• Proven ability to sell premium solutions and manage complex sales cycles

• Strong business acumen, P&L understanding, and analytical skills to drive profitability improvements

• Excellent communication and presentation skills

• Ability to travel (up to 60%)