Director of Sales - Home Audio

Job Responsibilities

• Develop and execute the long-term sales strategy for Sweetwater's Home Audio category.
• Identify emerging market trends, evolving customer behaviors, and new technologies that create opportunities for sustainable growth.
• Partner with Merchandising to optimize product assortment, pricing strategies, inventory planning, and promotional initiatives.
• Analyze sales performance, customer insights, and market data to identify opportunities, influence business decisions, and improve category profitability.
• Champion a culture of driving continuous improvement by identifying opportunities to enhance processes, drive innovation, and elevate the customer experience.
• Represent the voice of the customer while helping shape the future direction of the Home Audio business.
• Partner with Marketing to develop campaigns that increase customer engagement and category growth.
• Collaborate with Merchandising to ensure competitive product positioning and assortment strategies.
• Work closely with Customer Experience to improve the end-to-end customer journey.
• Build strong relationships across the organization to align priorities, influence decision making, and execute strategic initiatives that drive long term business success.

Sales Leadership

• Lead, coach, and develop a high performing sales organization committed to delivering exceptional customer experiences.
• Establish clear goals, performance expectations, and accountability while fostering an environment built on collaboration, trust, and continuous learning.
• Mentor leaders and Sales Engineers to strengthen product expertise, consultative selling skills, and customer engagement.
• Use performance metrics and business insights to coach teams, recognize opportunities, and remove barriers to success.
• Lead through influence, adaptability, and sound decision making while effectively navigating change and organizational growth.

Qualifications

• Bachelor's degree in Business, Marketing, Music Business, or a related field, or equivalent experience.
• Eight or more years of progressive sales leadership experience.
• Five or more years leading managers or large sales organizations.
• Previous leadership experience within music retail, consumer electronics, premium retail, or another environment with significant Home Audio product responsibility.
• Demonstrated success developing business strategies that drive sustainable revenue growth and market share.
• Strong financial and analytical acumen with the ability to translate data into actionable business decisions.
• Past experience building high performing teams through coaching, talent development, and performance leadership.
• Excellent communication, relationship building, and executive presentation skills with the ability to influence stakeholders at all levels.
• Extensive knowledge of home audio products including Hi-Fi systems, home theatre, streaming audio, speakers, amplifiers, turntables, headphones, and related technologies.
• Experience working directly with premium camera & video manufacturers and strategic vendor partners.
• Experience leading category strategy within a large retail or ecommerce organization.
• A passion for music, exceptional sound quality, and helping customers create meaningful listening experiences.