Director of Sales - CTA

Fives - Cutting Tool & Abrasives product line is actively seeking a Director of Sales to join the team. At Fives, we are driven by a common calling to prove that industry can do it! We work together to make industry an answer to major technological, environmental, social, and economic challenges. For over 200 years, we’ve invented and designed solutions that substantially and sustainably improve daily life. The Cutting Tools & Abrasives product line offers a complete range of custom-engineered PCD & PcBN tooling and abrasive solutions, with a strong history rooted in the legacy names CITCO Tools and Gardner Abrasives. Fives provides ultimate cutting and grinding solutions expertly designed to fit each customer’s unique requirements, with manufacturing and support operations worldwide.

About the role

As Director of Sales, you will establish long-term strategic goals, build key customer relationships, and apply value selling methodologies to align solutions with customer business outcomes. You will identify new markets and business opportunities, lead business negotiations, and analyze current market conditions using business and commercial intelligence. This role is directly responsible for company revenue generation, forecasting, and product pricing guidelines.

Responsibilities

• Establish new and maintain existing sales channels along with targeted incentive programs.
• Build a high-performing commercial team and network using modern tools and approaches, including driving the proper use of Salesforce CRM.
• Develop and maintain a weekly activities management report, including a detailed dashboard to track key commercial indicators, market trends, and customer trends.
• Track customer testing and development activities, risks, and opportunities.
• Develop, coordinate, and implement marketing plans to increase existing business and capture new opportunities.
• Establish and maintain marketing, communication, and event planning in collaboration with the Divisional MARCOM team.
• Recommend and define product performance updates and new product development targets.
• Drive business growth and market expansion by identifying and executing data-driven sales strategies, uncovering new revenue opportunities, and expanding market share across the CTA product portfolio.
• Lead commercial strategy and sales performance management, including pricing governance, sales forecasting, budgeting, KPI development, and incentive programs aligned with corporate objectives and profitability targets.
• Leverage CRM and business intelligence tools (Salesforce, SAP, and analytics platforms) to optimize customer segmentation, identify sales coverage gaps, strengthen pipeline management, and improve revenue forecasting accuracy.
• Develop and enable high-performing sales channels by leading training initiatives for direct sales teams, agents, distributors, and partner networks.
• Champion customer experience and continuous improvement by overseeing customer satisfaction programs, analyzing market and customer feedback, and driving corrective actions to enhance service quality, retention, and long-term business success.

Requirements

• Bachelor’s degree (BA/BS) in Business or a technical discipline; MBA preferred.
• Five years or more of sales management experience in a B2B sales environment.
• Extensive experience in cutting tools and/or abrasives and their application to machine tools.
• Demonstrated capability to manage details and successfully direct both sales and technical teams.
• Ability to work under self-imposed schedules and goals with minimal guidance.
• Excellent verbal and written communication skills.
• Strong team collaboration, team-building, problem-solving, and facilitation skills.
• Lean/Six Sigma training a plus.
• Proficient in Microsoft Office products (Word, Excel & PowerPoint).
• Proficient with CRM systems; Salesforce experience a plus.
• Must be legally eligible to work in the United States.
• All offers of employment are contingent upon clear results of a background check and drug screen.

Benefits

• 12 paid holidays
• 401(k) with 100% vested company match
• Medical, dental, and vision insurance
• Pet insurance
• ID theft protection
• Hands-on training
• Tuition and training reimbursement
• Wellness programs with financial incentives
• Employee engagement activities
• Community initiatives
• Generous travel incentives
• Car program