Director of Sales - CTA

About the role

Fives' Cutting Tool & Abrasives product line is actively seeking a Director of Sales to join the team. At Fives, we are driven by a common calling to prove that industry can do it. We work together daily to make industry an answer to major technological, environmental, social, and economic challenges. The Cutting Tools & Abrasives product line offers a complete range of custom-engineered PCD & PcBN tooling and abrasive solutions, with a strong history based on the legacy names CITCO Tools and Gardner Abrasives. Fives provides ultimate cutting and grinding solutions, expertly designed to fit each customer’s unique requirements, with manufacturing and support operations located worldwide.

Responsibilities

• Establish long-term strategic goals, build key customer relationships, and apply value selling methodologies to align solutions with customer business outcomes.
• Identify new markets and business opportunities, lead business negotiations, and gain extensive knowledge and analysis of current market conditions using business and commercial intelligence and data.
• Establish new and maintain existing sales channels along with targeted incentive programs.
• Build a high-performing commercial team and network utilizing modern tools and approaches, including driving the proper use of Salesforce CRM.
• Directly responsible for company revenue generation, forecasting, and product pricing guidelines.
• Develop and maintain a weekly activities management report, including a detailed dashboard to track and communicate key commercial indicators, market trends, customer trends, and risks and opportunities.
• Develop, coordinate, and implement marketing plans designed to increase existing business and capture new opportunities.
• Establish and maintain marketing, communication, and event planning in collaboration with the Divisional MARCOM team.
• Recommend and define existing product performance updates and new product development targets.
• Drive business growth and market expansion by identifying and executing data-driven sales strategies, uncovering new revenue opportunities, and expanding market share across the CTA product portfolio.
• Lead commercial strategy and sales performance management, including pricing governance, sales forecasting, budgeting, KPI development, and incentive programs that align with corporate objectives and profitability targets.
• Leverage CRM and business intelligence tools (Salesforce, SAP, and analytics platforms) to optimize customer segmentation, identify sales coverage gaps, strengthen pipeline management, and improve revenue forecasting accuracy.
• Develop and enable high-performing sales channels by leading training initiatives for direct sales teams, agents, distributors, and partner networks to maximize product knowledge, customer engagement, and sales effectiveness.
• Champion customer experience and continuous improvement by overseeing customer satisfaction programs, analyzing market and customer feedback, and driving corrective actions to enhance service quality, retention, and long-term business success.

Requirements

• Bachelor’s degree (BA/BS) in Business or a technical discipline; MBA preferred.
• Five years or more of sales management experience in a B2B sales environment.
• Extensive experience in cutting tools and/or abrasives and their application to machine tools.
• Must demonstrate the capability to be highly involved, manage details, and successfully direct both sales and technical teams.
• Ability to work under self-imposed schedules and goals with minimal guidance.
• Excellent verbal and written communication skills.
• Strong team collaboration, team building, problem-solving, and facilitation skills.
• Lean/Six Sigma training a plus.
• Proficient in Microsoft Office products (Word, Excel & PowerPoint).
• Proficient with and understanding of CRM; Salesforce experience a plus.

Benefits

• 12 paid holidays
• 401(k) with 100% vested company match
• Medical, dental, and vision coverage
• Pet insurance
• ID theft protection
• Hands-on training
• Tuition and training reimbursement
• Wellness programs with financial incentives
• Employee engagement activities
• Community initiatives
• Generous travel incentives
• Car program

Must be legally eligible to work in the United States. All offers of employment are contingent upon clear results of a background check and drug screen.