Director of Sales - California

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The posting includes description about us, position summary, key responsibilities, requirements (qualifications), compensation and benefits. No explicit schedule. No explicit skills separate. We'll need to map content. We must not repeat job title as heading. No Job ID. Remove boilerplate: About Us, Equal Opportunity Employer statements, etc. Also remove "Employment decisions are made without regard..." etc. Also remove "#OPS123". Also remove "MES Life Safety is an equal opportunity employer." etc. We need to preserve substantive information: About Us? Might be considered background but not required heading? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should include sections only if posting has real specific content. We have content for About the role? Could be position summary. Could treat as About the role. Responsibilities: key responsibilities. Requirements: required qualifications. Qualifications: maybe preferred qualifications? Actually they have Required Qualifications and Preferred Qualifications. Could combine into Requirements and Qualifications sections. Skills: maybe leadership attributes? Could treat as Skills. Benefits: compensation and benefits section. Pay: they have compensation details but not specific numbers; they say "competitive compensation package, including base salary, performance-based incentive compensation, and a comprehensive benefits program. California Base Salary Range: Actual compensation will depend on the selected candidate's experience, qualifications, geographic location, and other job-related factors. Additional compensation may include an annual performance-based bonus or sales incentive." This is vague but still mentions compensation. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state compensation package, base salary range (though not numbers). So we can include Pay section with that content. Benefits: they mention comprehensive benefits program. Could include Benefits section. Schedule: not mentioned, so omit. We need to avoid filler like "commensurate with experience". The text includes "Actual compensation will depend on the selected candidate's experience, qualifications, geographic location, and other job-related factors." That's somewhat filler but it's actual statement. It's not placeholder like "not specified". It's okay. We must not include duplicated lines. Remove EEO statements. We need to output only HTML fragment, no /, no markdown. We'll structure:

About the role

Position summary content.

Responsibilities

• ... each responsibility bullet.

We need to break responsibilities into list items. The responsibilities are grouped under headings: Sales Strategy and Growth, Sales Leadership, Customer and Industry Relationships, Manufacturer and Internal Collaboration, Financial and Operational Management. We can keep those as subheadings? But instruction only says use

for section headings (e.g., About the role, Responsibilities...). It doesn't forbid additional headings? It says use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those top-level headings. We could keep subheadings as

or just incorporate into list items. Safer to not add extra headings; just list responsibilities as bullet points. Similarly for Requirements: we have Required Qualifications and Preferred Qualifications. We'll list as bullet points under Requirements. Qualifications: maybe we separate Required vs Preferred? But we have both; we could put Required under Requirements and Preferred under Qualifications. Or combine. The instruction: Use headings for Requirements, Qualifications, Skills, etc. So we can have Requirements for required qualifications, Qualifications for preferred qualifications. Skills: maybe leadership attributes. Thus:

Requirements

(required qualifications)

Qualifications

(preferred qualifications)

Skills

(leadership attributes)

Benefits

comprehensive benefits program.

Pay

competitive compensation package, including base salary, performance-based incentive compensation, and a comprehensive benefits program. California Base Salary Range: Actual compensation will depend on the selected candidate's experience, qualifications, geographic location, and other job-related factors. Additional compensation may include an annual performance-based bonus or sales incentive.

We need to ensure we don't repeat content. Also include About the role: position summary. Let's extract position summary: "MES Life Safety is seeking an experienced and results-oriented Director of Sales to lead and expand the Fire Business Unit's sales activities throughout California. Reporting directly to Chief Executive Officer Marvin Riley, this individual will develop and execute the regional sales strategy, strengthen relationships with fire departments and other first responder agencies, lead the California sales team, and deliver profitable, sustainable growth. The ideal candidate will bring significant experience in the firefighter, fire-service, or broader first responder market, along with a strong understanding of how fire departments and public-sector agencies evaluate, procure, and use mission-critical equipment. This position requires a credible, hands-on leader who can build trusted relationships with fire chiefs, purchasing officials, end users, manufacturers, and other industry stakeholders." We'll put that in

. Now responsibilities: need to capture each bullet. From text: Sales Strategy and Growth: - Develop and execute a comprehensive sales strategy for the Fire Business Unit throughout California. - Establish annual revenue, gross-margin, market-share, and customer-development objectives in partnership with executive leadership. - Identify opportunities to expand MES Life Safety's presence with municipal, county, state, federal, industrial, and other fire-service customers. - Develop strategies to grow existing accounts and establish new customer relationships. - Maintain a strong understanding of market conditions, customer needs, competitors, procurement trends, and emerging opportunities. - Build and manage a reliable sales pipeline and provide accurate forecasts to company leadership. - Support the introduction and growth of new products, manufacturers, and service offerings in the California market. - Coordinate sales efforts across MES product categories to provide customers with comprehensive life-safety solutions. Sales Leadership: - Lead, coach, and develop the California Fire sales organization. - Establish clear performance expectations and hold team members accountable for revenue, margin, activity, and customer-service objectives. - Conduct regular pipeline, forecasting, account-planning, and performance reviews. - Recruit, onboard, train, and retain high-performing sales professionals as the business grows. - Promote disciplined use of the company's CRM and other sales-management systems. - Foster a collaborative, customer-focused culture consistent with MES Life Safety's values. - Lead by example through active participation in customer meetings, field demonstrations, major proposals, and strategic opportunities. Customer and Industry Relationships: - Develop and maintain trusted relationships with fire chiefs, command staff, firefighters, purchasing officials, municipal leaders, and other key decision-makers. - Serve as a senior point of contact for strategic customers and significant sales opportunities. - Maintain a visible presence in the California fire-service community through customer visits, conferences, trade associations, demonstrations, and industry events. - Work closely with customers to understand operational requirements and recommend appropriate equipment, products, and services. - Ensure that customer commitments are understood internally and delivered with a high level of responsiveness and professionalism. - Monitor customer satisfaction and promptly address significant service, product, or relationship issues. Manufacturer and Internal Collaboration: - Build productive relationships with MES Life Safety's manufacturer partners and represent the company effectively in joint sales and market-development efforts. - Coordinate with product management, operations, customer service, contracting, finance, marketing, and service teams to support the complete customer experience. - Partner with operational leaders to align sales commitments with product availability, delivery capabilities, installation, training, and service requirements. - Support public-sector bids, requests for proposals, cooperative purchasing arrangements, demonstrations, evaluations, and contract negotiations. - Communicate customer feedback and market intelligence to executive leadership and relevant internal teams. - Participate in broader company planning and growth initiatives as requested by the CEO. Financial and Operational Management: - Take ownership of the region's sales performance, including revenue, gross margin, expense management, and overall profitability. - Prepare and manage the California sales budget. - Evaluate pricing, discounts, and deal structures to support profitable growth and compliance with company policies. - Monitor sales performance against established goals and implement corrective action when necessary. - Provide executive leadership with timely and accurate reporting regarding sales results, forecasts, competitive developments, and business risks. - Ensure compliance with applicable laws, public-procurement requirements, manufacturer policies, company standards, and ethical business practices. We'll list each as

. Now Required Qualifications bullet list: - At least 8 years of progressively responsible sales, business development, or commercial leadership experience. - Strong experience serving the firefighter, fire-service, emergency-response, public-safety, or first responder market. - Demonstrated success leading a sales team and achieving revenue and profitability objectives. - Established understanding of fire-department operations, customer needs, purchasing processes, and decision-making structures. - Experience selling equipment, products, technology, or services to municipal or other public-sector customers. - Proven ability to develop senior-level customer relationships and manage complex, long-cycle sales opportunities. - Strong leadership, coaching, negotiation, presentation, and communication skills. - Ability to analyze financial and sales information and translate it into effective business decisions. - Proficiency with CRM systems, Microsoft Office applications, and other sales-management tools. - Ability and willingness to travel extensively throughout California and periodically to other company or industry locations. - Valid driver's license and ability to satisfy applicable company driving requirements. Preferred Qualifications bullet list: - Bachelor's degree in business, marketing, public administration, fire science, or a related field. - Prior experience as a firefighter, fire officer, emergency responder, or professional working directly with fire departments or first responder agencies. - Existing relationships within the California fire-service community. - Experience selling firefighter personal protective equipment, self-contained breathing apparatus, rescue tools, fire apparatus, emergency equipment, uniforms, communications products, or related life-safety solutions. - Experience managing manufacturer relationships or working within a distribution-based business. - Knowledge of California public-sector procurement, bidding, contracting, and cooperative purchasing processes. - Experience leading a geographically dispersed sales team. - Experience working in a private-equity-backed or rapidly growing organization. Leadership Attributes (Skills) bullet list: - Credible and comfortable engaging with firefighters, fire chiefs, public officials, manufacturers, and business executives. - Commercially driven while maintaining a strong commitment to customer service and ethical business practices. - A visible, hands-on leader who enjoys working alongside the sales team and spending time with customers. - Accountable, organized, and disciplined in managing forecasts, pipelines, priorities, and performance. - Collaborative and capable of working effectively across sales, operations, service, contracting, finance, and product teams. - Adaptable and comfortable operating in a growing, fast-paced organization. - Passionate about supporting the safety and effectiveness of firefighters and other first responders. Now Benefits: "MES Life Safety offers a competitive compensation package, including base salary, performance-based incentive compensation, and a comprehensive benefits program." Also maybe mention benefits program details? Not given. We'll just put that. Pay: we already included compensation details; but we might duplicate. Actually Benefits already includes compensation package; Pay could be more specific about base salary range etc. To avoid duplication, we could put Benefits as "comprehensive benefits program" and Pay as the salary details. Let's split: Benefits: "MES Life Safety offers a comprehensive benefits program." (maybe also mention competitive compensation package? but that overlaps). We'll keep Benefits as "comprehensive benefits program". Pay: "competitive compensation package, including base salary, performance-based incentive compensation. California Base Salary Range: Actual compensation will depend on the selected candidate's experience, qualifications, geographic location, and other job-related factors. Additional compensation may include an annual performance-based bonus or sales incentive." Now ensure no boilerplate: removed About Us, EEO statements, etc. Now produce HTML. We'll need to wrap each section in

and then content.