Director of Sales

Job Summary

The Director of Sales is responsible for supervising the overall sales efforts of the hotel, including developing new accounts, maintaining existing ones, and implementing sales strategies to maximize hotel revenue and guest satisfaction. This role manages the sales team and works with other departments to ensure the successful execution of sales and marketing plans.

Essential Functions and Duties

• Supervise sales staff, including hiring, performance evaluations, and development.
• Qualify prospective leads and implement sales strategies to maximize hotel revenue.
• Lead rate and inventory management, working with franchise revenue management services.
• Oversee hotel and franchise marketing initiatives within budgetary guidelines.
• Build and maintain client relationships to generate group, transient, and convention business.
• Manage advertising efforts and ensure compliance with the hotel’s marketing plan.
• Attend high-profile hotel events and civic meetings to build rapport with local leaders and drive business.
• Schedule group rooms, conventions, and business activities, ensuring smooth execution.
• Collaborate with the General Manager to develop and update the hotel’s marketing plan and budget.
• Ensure sales activities meet or exceed profit goals and maintain departmental budgets.
• Conduct weekly sales and staff meetings, preparing reports such as Sales Call Reports and Market Share Analysis.

Required Experience, Education, and Skills

• Bachelor’s degree from an accredited institution or equivalent industry experience.
• Minimum of 4 years of experience in hotel sales, preferably in a leadership role.
• Strong understanding of sales strategies, revenue management, and marketing initiatives.
• Proven ability to lead and manage a sales team, with experience in hiring, training, and performance evaluations.
• Excellent communication skills, both written and verbal, for client interaction and team collaboration.
• Proficiency in CRM systems and Microsoft Office for managing accounts, reports, and sales performance.
• Strong problem-solving and decision-making skills, with experience in budgeting and forecasting.
• Ability to build and maintain strong relationships with clients, local business leaders, and team members.