Director of Sales and Marketing - Kerner Ridge

About the role

Kerner Ridge is seeking a high-performing Senior Living Sales & Marketing Director to lead all sales and marketing activity, including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective is to support prospective residents and their family members as they evaluate senior care options and to help them understand that Navion is the best senior housing option for them.

Kerner Ridge has partnered with Tapcheck, a mobile app that allows team members to access their earned wages instantly, empowering them with more control over their finances.

Responsibilities

• Develop and implement comprehensive sales strategies to drive occupancy success.
• Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
• Plan and implement marketing activities and events.
• Monitor and maintain budget.
• Collaborate with ED and RSDM to determine advertising needs and implement them.
• Meet all monthly sales activity standards including follow-up calls, professional sales calls, event planning, and monthly lead bank mailings.
• Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
• Respond and follow up to inquiries in a positive and timely manner.
• Develop a strong network of professional and agency referral sources.
• Host and attend community events and develop positive community relations.
• Research and maintain information on local competition including rates, specials, services, etc.
• Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
• Maintain new residents and inquiries in the Move-In database.
• Prepare and distribute mailings to prospective and current residents.
• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
• Complete weekly and quarterly census reports.
• Select and order promotional supplies while staying within the budget.
• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.

Requirements

• Proven sales executive experience, meeting or exceeding target.
• Proven ability to drive the sales process from inquiry to close.
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings.
• Ability to position Navion against competitors.
• Ability to work well with others and promote a team environment.
• Excellent listening, negotiation, and presentation skills.
• Excellent verbal and written communications skills.

Benefits

• Health Care Plan (Medical, Dental & Vision).
• Retirement Plan (401k).
• PTO for full-time positions.
• Short & Long Term Disability Insurance.
• Life Insurance.
• Career Advancement Opportunities.