Director of Sales and Marketing (Full-Time) - Walnut Ridge

About the role

Lead all sales and marketing activity for Walnut Ridge Assisted Living, supporting prospective residents and their families as they evaluate senior care options and helping them understand why Navion is the best choice.

Responsibilities

• Develop and implement comprehensive sales strategies to drive occupancy success
• Establish methods to monitor expected outcomes and effectiveness of marketing and sales programs
• Plan and implement marketing activities and events
• Monitor and maintain budget
• Collaborate with Executive Director and Regional Sales & Marketing Director to determine advertising needs and implement them
• Meet all monthly sales activity standards including follow-up calls, professional sales calls, event planning, and monthly lead bank mailings
• Meet the community's move-in and census goals each month or identify barriers for meeting the goals
• Respond and follow up to inquiries in a positive and timely manner
• Develop a strong network of professional and agency referral sources
• Host and attend community events and develop positive community relations
• Research and maintain information on local competition including rates, specials, and services
• Implement and monitor a move-in system to ensure all resident records are complete prior to admission
• Maintain new residents and inquiries in the Move-In database
• Prepare and distribute mailings to prospective and current residents
• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
• Complete weekly and quarterly census reports
• Select and order promotional supplies while staying within the budget
• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy

Requirements

• Proven sales executive experience, meeting or exceeding targets
• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Ability to work well with others and promote a team environment
• Excellent listening, negotiation, and presentation skills
• Excellent verbal and written communications skills

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (PTO) for full-time positions
• Short & Long Term Disability Insurance
• Life Insurance
• Career Advancement Opportunities

Walnut Ridge Assisted Living has partnered with Tapcheck, allowing team members to access their earned wages instantly through a mobile app.