Director of RGM

Position Overview

The Director of Revenue Growth Management (RGM) will build and lead Johnsonville’s U.S. RGM team to enable sustained, profitable growth by systematically activating revenue levers across pack-price architecture, trade investment optimization, mix management, and strategic pricing, grounded in deep consumer and customer insight.

Responsibilities

• Pricing Strategy & Execution:
• Develop pricing guidelines across customers, channels, and pack sizes
• Build and maintain price ladders (good–better–best)
• Track price gaps vs competition and consumer willingness-to-pay
• Partner with finance to protect margins
• Promotions & Trade Investment:
• Design and manage promotion calendars, frequency, and mechanics
• Evaluate promotional effectiveness (lift, cannibalization, pre/post-event)
• Lead portfolio/customer segmentation and develop trade program architecture
• Partner with sales to allocate trade funds across customers and channels
• Pack & Product Mix (Assortment):
• Manage price-pack architecture (PPA) across occasions and channels
• Ensure balanced product mix across premium, mainstream, and value tiers
• Identify new pack size, format, and value tier opportunities
• Channel & Customer Strategy:
• Tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e-comm)
• Build customer-specific RGM playbooks to support negotiations and joint planning
• Partner with category management and sales to align customer programs
• Analytics & Insights:
• Lead syndicated data analysis and advanced modeling to guide pricing and promotions
• Own RGM dashboards and reporting (pricing, elasticity, margin, trade investment)
• Track competitor activity and market trends
• Partner with IT to develop digital, AI, and automation tools to advance RGM
• Governance & Alignment:
• Act as the central link across sales, marketing, supply chain, and finance
• Ensure consistency of RGM principles across brands and geographies
• Share best practices, tools, and training with cross-functional teams
• Coach and educate teams on trade investment strategies and execution

Education

• Bachelor’s degree in business, finance, or related field, required
• MBA/CPA preferred

Experience

• 10+ years of business experience, including 5+ years in Revenue Management or pricing/promotion within CPG; required
• Strong financial acumen and proven success in pricing and trade investment, required
• Customer-facing commercial experience strongly preferred

Skills

• Leadership: Ability to build new capabilities, lead change, and influence across levels, while also driving continuous improvement
• Strategic Thinking: Connect pricing, consumer behavior, and business strategy
• Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and automation tools
• Communication: Strong ability to influence senior leaders and present complex data clearly
• Cross-Functional Knowledge: Broad understanding of sales, P&L, trade marketing, category management, supply chain, and brand strategy

Other Requirements

• Travel: 10-15%

Benefits and Compensation

Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic!

About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.