Director of Retail Media

Retail Media Strategy & Capability Leadership

• Move Walmart Connect and Sam's Club media from adjacent media buying to an embedded capability that links category strategy, retail readiness, media activation, and closed-loop measurement.
• Own annual and quarterly media strategy for assigned clients, tying plans to merchant and brand priorities across Walmart and Sam's Club.
• Create a differentiated Walmart and Sam's Club growth offering for brands that need more than buyer access, positioning MPG as a strategic retail media partner.
• Lead the team that manages media-only clients at Walmart & Sam's Club, setting priorities and ensuring consistent quality across the portfolio.

Retail Readiness & Campaign Activation

• Own readiness gates — PDP, inventory, creative, and item priorities — ensuring campaigns launch only when retail fundamentals support media investment.
• Oversee campaign setup, pacing, and optimization across Sponsored Products, Sponsored Brands, display, off-platform media, and connected shopper experiences.
• Ensure media plans account for the full funnel — onsite, offsite, app, store, pickup, and delivery — rather than a single channel or placement.
• Align media timing with launches, mods, promotions, and share-growth priorities across the client portfolio.

Closed-Loop Measurement & Performance Reporting

• Build closed-loop reporting with InsightsLab and ViCi that proves incrementality, conversion, and category impact, not just media delivery.
• Deliver executive-ready performance narratives that connect media spend to launches, share growth, and total category outcomes.
• Establish measurement practices that reduce handoffs and give clients clearer proof of spend efficiency and business impact.

Cross-Functional Collaboration & Advisory

• Work cross-functionally across Sales, Operations, Insights, and the Omni/Content team to provide consulting on how media, content, and retail readiness connect.
• Serve as the internal advisory point of contact for Walmart Connect and Sam's Club media strategy, closed-loop measurement, and readiness requirements.
• Partner with Digital Commerce/Omni Commerce leadership to ensure media plans align with digital shelf, content, and marketplace priorities.
• Provide higher-value advisory that strengthens client retention and deepens MPG's role as a strategic partner rather than a media vendor.

Business Development

• Support business development by identifying opportunities to expand services with existing clients across Walmart and Sam's Club.
• Help land new logos for the Walmart team at MPG by presenting a differentiated retail media growth offering.
• Build the case for retail media investment with prospective clients, translating category strategy and closed-loop proof points into a compelling business narrative.

Team Leadership & Development

• Lead, coach, and develop Senior Digital Media Managers/Associate Digital Media Directors, Digital Media Managers, and Media Specialists supporting Walmart and Sam's Club media.
• Build and provide process and roadmap for team success, unlocking efficiency through clear SOPs and ways of working.
• Serve as the escalation point for client relationships and strategic oversight of media planning across the team.
• Support the education and career growth of Media Managers, Specialists, and Sr. Specialists on the team.