Director of Research

Responsibilities

• Creation and maintenance of program estimates across multiple stations and platforms
• Management of research systems including Wide Orbit Media Sales and audience measurement platforms
• Analysis of audience trends across linear television, streaming, and digital consumption habits
• Support sales leadership and account executives with data-driven insights, presentations, and marketplace intelligence
• Affiliate in the development of sales strategies tied to streaming growth, sponsorship opportunities, sports programming, and multiplatform campaigns
• Provide qualitative and quantitative research support for advertisers, agencies, and internal stakeholders
• Develop clear, concise reports that translate audience data into actionable business insights
• Maintain sports and special event calendars, including audience estimates and revenue support materials
• Partner with station leadership to identify opportunities for audience growth and monetization across all platforms
• Help educate teams on evolving audience measurement methodologies and changing consumer viewing habits

Requirements

• Strong understanding of audience measurement data including comScore and/or Nielsen
• Working knowledge of research and sales systems including Wide Orbit Media Sales, comScore TV, Nielsen, or similar software
• Understanding of streaming, digital audience measurement, and multiplatform advertising trends
• Strong analytical, organizational, and problem-solving skills with advanced proficiency in Excel and presentation tools
• Ability to analyze data from a variety of sources and communicate insights in a clear and compelling manner
• Comfortable working in a fast-paced, collaborative environment with multiple deadlines and priorities
• Strong communication skills and an ability to support both sales and content teams with actionable insights
• A passion for media, audience behavior, and the evolving television and streaming landscape

Benefits

• Comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families
• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program offering full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k)
• Free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO) benefit as well as nine paid holidays per year

Pay Range

$0.01 - $0.02 USD

Benefits

• Comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families
• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program offering full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k)
• Free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO) benefit as well as nine paid holidays per year

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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