Director of Quantitative Market Research + Strategy

Scope of Responsibilities

This role is client-facing and serves as the primary point of contact for ongoing insights and consultancy needs. Main focus will be on insights gleaned from primary quantitative survey research covering a variety of methodologies across our three verticals: CPG, Health & Lifestyle. As a Director, you will lead at each stage of the engagement – from approach design, to implementation, to developing transformative insights and actionable implications that fuel brand strategies, to client delivery through interactive workshops and presentations. You will be a true collaborative partner to our clients who is able to make strategic leaps with data that inspire brand growth.

Key Responsibilities

• Provide direction and hands-on management for client initiatives through all phases, including project scoping, proposal development, study execution, analysis, reporting, and presentation of results.
• Leverage working knowledge of advanced statistical methods to analyze, synthesize, and translate data into actionable insights (e.g., cluster analysis, factor analysis, key driver analysis, MaxDiff, etc.).
• Utilize data to construct a clear, convincing narrative that builds empathy and pushes storytelling (i.e., includes the what, so what, and now what) in order to turn research into action-oriented implications for clients.
• Oversee the creation of dynamic presentations and facilitate activation workshops that earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business.
• While facilitating activation sessions, demonstrate the ability to spontaneously apply the data to connect dots, make strategic leaps and drive conversations.
• Work independently, when necessary, to drive progress; but also collaboratively, as a leader within a team, to successfully mentor junior staff.
• Be a trusted partner able to nurture and expand client relationships by developing a deep understanding of our clients’ business context within the competitive landscape, and how to apply this to the design of the project approach and output.
• Foster a strong team culture that embodies Egg’s core values of Courageous Thinking, Genuine Collaboration, Intentional Inclusion, Creativity with Purpose and Infectious Leadership.

Requirements

• Bachelor's degree in marketing, social sciences, business or similar field required. Graduate level degree in quantitative research analytics or related field preferred.
• Minimum of 10+ years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy. 12+ years of related experience preferred.
• Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting.
• Expertise across a range of quantitative market research methodologies, such as segmentation, attitude and usage, choice modeling, and concept testing studies.
• Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions.
• Proven ability to think beyond the data (“the what”) and make the strategic leap to the business implications of the insights (“the so what”).
• Previous team management, mentoring and training experience is required.
• Proven success in new business development and successfully meeting new business revenue goals.