Director of Product and Solutions Marketing, Campus and Branch

About the role

This role is a Hybrid position requiring 2 days per week in an HPE office.

Responsibilities

• Develop and execute product and solutions marketing plans for the Wi-Fi and Wired Networking portfolio, aligned with business objectives and growth priorities.
• Partner with product management and sales leadership to identify market opportunities, customer needs, and competitive differentiation.
• Create compelling product and solution messaging that clearly articulates customer value, business outcomes, and technical differentiation.
• Develop persona-based narratives and content for key audiences, including IT leaders, network operators, and business decision makers.
• Support thought leadership initiatives through blogs, webinars, presentations, and industry engagements.
• Lead go-to-market planning and execution for new product launches, feature releases, and solution campaigns.
• Collaborate with demand generation, field marketing, and digital marketing teams to create integrated campaigns that drive awareness and pipeline growth.
• Monitor launch performance and recommend adjustments to improve results.
• Develop sales enablement content, including presentations, battlecards, competitive positioning, customer presentations, demos, and training materials.
• Equip sales and channel teams with the tools and messaging needed to communicate customer value effectively.
• Support key sales opportunities through customer presentations, workshops, and strategic engagements.
• Build relationships with customers to understand deployment experiences, business challenges, and success outcomes.
• Create customer success stories, case studies, and testimonials that demonstrate measurable business value.
• Track competitive trends and market developments to ensure positioning remains relevant and differentiated.
• Cross-functional leadership: Collaborate across product management, engineering, sales, partner teams, customer success, analyst relations, and marketing organizations to align execution and drive business outcomes.
• Influence stakeholders across the organization through strong communication, data-driven insights, and customer-centric storytelling.

Qualifications

• Bachelor's degree in Engineering, Computer Science, or a related field; MBA preferred.
• 15+ years of total experience, with 10+ years of progressive leadership experience in product marketing, solutions marketing, or product management.
• Extensive technical expertise in Wi-Fi and wired domains of enterprise networking.
• Strong understanding of enterprise networking technologies, including Wi-Fi, switching, network management, security, and cloud-managed networking.
• Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.
• Ability to translate complex technical capabilities into clear customer benefits and business outcomes.
• Strong presentation, communication, and storytelling skills with experience engaging customers, partners, and sales teams.
• Proven ability to collaborate effectively across multiple functions and influence without direct authority.
• Experience supporting product launches and driving adoption in competitive technology markets.