Director of Photography

Responsibilities

• Partner with the VP of Creative Marketing, Global Marketing, and International teams to develop and execute photography concepts for major brand campaigns, product launches, seasonal initiatives, social moments, influencer programs, events, and integrated marketing activations.
• Collaborate on the evolution of tarte's photographic visual identity, ensuring consistency while driving fresh and innovative creative approaches across all channels.
• Translate marketing objectives and campaign strategies into compelling visual narratives that resonate with consumers and strengthen brand equity.
• Contribute to the development of photography concepts, shot lists, mood boards, casting recommendations, and visual storytelling approaches.
• Maintain a strong pulse on industry trends, emerging aesthetics, cultural moments, and best practices in beauty, fashion, and digital content creation.
• Lead the creative execution of on-model photography, including campaign, lifestyle, editorial, social, e-commerce, and promotional content.
• Partner with Marketing and Creative teams to support key launches, hero campaigns, retail initiatives, influencer collaborations, brand events, and tentpole marketing moments.
• Direct all aspects of photography shoots, including lighting, composition, talent direction, posing, and narrowing image selection.
• Ensure imagery effectively showcases product performance, brand storytelling, and consumer engagement opportunities.
• Collaborate closely with Creative Leadership, Producers, Production, Design, Social, and Video teams to ensure integrated creative execution across formats and platforms.
• Partner with Global Marketing team to ensure photography assets support global market needs while maintaining brand consistency.

Qualifications

• 10-12+ years of professional photography experience, with significant experience in beauty, fashion, lifestyle, or consumer brands.
• Proven experience developing and executing photography for large-scale campaigns, product launches, brand marketing initiatives, and social-first content.
• Strong portfolio demonstrating excellence in on-model photography, beauty imagery, portraiture, and visual storytelling.
• Experience collaborating with senior creative and marketing leadership on integrated campaigns and brand initiatives.
• Previous experience mentoring creative teams, freelancers, agencies, and external production partners.
• Deep expertise in lighting, composition, color theory, retouching direction, and photographic production workflows.
• Strong understanding of integrated marketing, digital content creation, social media trends, and consumer engagement.
• Experience leveraging AI-enhanced creative and retouching tools to support production efficiencies and asset refinement, while maintaining the integrity of model imagery, authentic product representation, and responsible visual storytelling that builds consumer trust.
• Exceptional creative judgment with the ability to balance brand consistency and innovation.
• Proficiency with industry-standard photography equipment, capture software, Adobe Creative Suite, and asset management workflows.
• Excellent communication, presentation, organizational, and project management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment while managing multiple high-priority initiatives simultaneously.