Director of Partnerships & PR

About the role

We're looking for a Director of Partnerships & PR to turn creator relationships into a larger, more effective engine for customer acquisition across Thesis and Stasis. You'll inherit an established program working with approximately 200 creators per year and lead a team of two. Your opportunity is to build on that foundation: develop larger strategic partnerships, deepen relationships with high-performing creators, and turn content and distribution into measurable business results. Creator partnerships are the core of this role, alongside ownership of PR and earned media. You'll combine strong relationship instincts with commercial judgment, knowing whom to partner with, how to structure a deal, how to activate it, and when to scale or move on. You'll be both a strategic leader and a hands-on operator, equally comfortable building a plan, negotiating a partnership, briefing a creator, analyzing results, and moving execution forward. AI fluency is essential. We expect you to use AI thoughtfully and regularly to improve the speed, quality, and effectiveness of your work and your team's.

Responsibilities

• Set the creator partnerships strategy, with customer acquisition and profitable growth as the primary objectives.
• Evolve an established creator program into a portfolio of repeatable, high-return partnerships, including longer-term ambassadors, larger creator deals, and strategic brand collaborations.
• Identify and develop creators whose audiences, credibility, and content can help us acquire new customers.
• Lead commercial negotiations, including compensation, deliverables, usage rights, exclusivity, and renewal terms.
• Build activation plans that connect creator storytelling, organic distribution, paid amplification, and conversion.
• Develop opportunities across social, YouTube, podcasts, and healthcare professional partnerships, prioritizing those with a clear business case.
• Own whitelisting and partnership ads end to end: negotiate paid usage terms, secure and manage handle access and ad codes, and maintain an accurate rights and expiration record across all creative running in paid.
• Own the partnerships budget and establish clear performance targets with Growth, Finance, and Analytics.
• Strengthen creator-level reporting so the team can make consistent decisions about testing, renewal, expansion, and spend allocation.
• Evaluate acquisition costs and returns using creator fees, media investment, activation costs, and the timing of actual delivery.
• Bring together paid performance, tracked conversions, post-purchase survey insights